Nintendo

Ubisoft CEO Isn’t Happy With Wii U Pricing

Ubisoft CEO Yves Guillemot has told Games Industry International that he wasn’t overly pleased when Nintendo announced the price points for the Wii U Deluxe set and the Wii U Basic set. Guillemot said to the publication that he hopes Nintendo will drop the price in the not too distant future.

“I always prefer lower pricing, so I can’t say I’m happy.”

“I’m never happy when the machines are expensive. What we have to do there is remember that compared to an iPad, it’s cheap. With what it brings [to the gaming table] it’s cheap. But I hope they’ll be able to drop their price in time.”

174 comments

  1. Just remember Yves…
    Five hundred ninety nine US dollars! Five hundred ninety nine US dollars! Five hundred ninety nine US dollars!

      1. $599 in 2006, but for 2012 would be much more. It’s a present and future value factor.

      2. I can’t wait to see how you will react once Sony reveals its GamePad clone that will cost $500-$700! Paint your face you asshurt clown!

      3. Why would they release a gamepad clone when they have the connectivity with the VITA?

      4. Because the PS Vita cannot do nearly as much as the GamePad and its sales are TERRIBLE!

      5. “Vita cannot do nearly as much as the GamePad”

        Explain. You said the -GamePad-, so don’t bring shit about the actual console into this once you do.

        Go on kid, explain.

      6. No I don’t believe it’s UNation. Naturally he would of called you Amir or something like that by now, this one hasn’t.

      7. Cleary he is not illiterate, because he typed that comment. Go back to the circus, pathetic clown. How’s that PS Vita selling, by the way?

      8. By the way, you can be illiterate by the mere fact that you’re unable to read.

        LOL. You’re just as stupid as him.

      9. And, if I remember rightly, the worth of a dollar goes down over time – not up. So it was actually quite a bit more in terms of pricing by standards today.

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  2. Why are people still complaining about this? Exactly how much do people think the system is supposed to cost? 300-350 is a fantastic price point based on the technology you’re getting

      1. Exactly? The wiiu is not fucking current gen tech , son….

        Just becuase at this moment in time the graphics are not displaying some sort of impossible graphical leap doesn’t mean anything. I have played the wiiu and the graphics are amazing. Trine 2 directors cut , ZombiU , Rayman Legends all look fucking sweet. Even NSMBU looks fucking sweet. Many games do. When developers work out how to use the wiiU properly , believe me it is going to look very fucking good indeed. The developers havn’t even scratched the surface yet.

        The amount of possibilites the Wiiu Gamepad brings is what makes it truly ”next gen”.

      2. Is that why no game has shown that “power” yet?

        inb4 typical nintendork damage control with the 360 launch when there were indeed games doing that.

      3. 360 launch games looked like fucking shit. Microsoft even confirmed that ALL day 1 360 games were running off 1 out of the 3 CPU cores. Basically they were xbox 1 games with a lick of paint.

        Suck a dick before you call irony.

      4. You’re obviously in denial, and you have no life. But one thing i do know is that you’ll buy aWii U :)

      5. Fuck off Areolas ;)
        Lets not forget PS3’s expensive launch price!! It cost like $600++

      6. None of those comments contain “research.”

        You can suck them off if you want though.

      7. Hey, Aeolus. I need somewhere to shovel shit out of grandma’s ass. Wanna volunteer, you stupid prick?

      8. Bullshit. There was not one single game on the Xbox 360 that came close to what we are seeing from it now graphically. I’ve owned a 360 since launch day and it impresses me that the games are still getting better visually. If you think the graphics haven’t changed just compare Oblivion to Skyrim – the difference is night and day.

        You need to work harder for that professional troll salary or quit so that someone else can take it – y’know, someone who can at least feign credibility.

      9. Nobody was talking about past versus present.

        Fact is there were indeed launch 360 games that looked “next-gen” compared to the previous generation.

        You need to try harder when you try to white knight fellow Nintenyearolds.

      10. Liar! Early in this post you tried to justify (you failed by the way) PS3’s $600 launch price by saying, “Oh, Is this 2006? I forgot.” Insufferable like prick.

      11. That reply mimics something a 10 year old would actually say. Except grammar has been accepted by you.

      12. Trying to damage control the damage control because you’ve got no response worth posting to counter it.
        You’ve sunk to a new low.
        Expecting to have two or three games that show its full potential at launch when it’s got so much more potential than the others did at THEIR launch is a stupid demand from a stupid hater who needs to shut his mouth.

      13. Oh, were you saying something? I didn’t pay attention to it. You’re too much of a chickenshit pussy to bother reading anymore.

      14. So, seeing as you can’t actually argue with some decent logic, you instantly resort to calling them ‘chickenshit pussy’ seeing as they’ve outsmarted you. Well, I guess we can call you ‘Chickenshit Pussy Aeolus’ for your dumbshit replies.

      15. No matter what the WiiU does you’ll keep copy-pasting that comment? Why don’t you tell me about all the native 1080p PS360 launch titles…

      16. I beg to differ! Have you seen some of the bundles for the 360 and ps3? There like $300 – $350 FOR A CONSOLE THAT IS 6 – 7 FUCKING YEARS OLD, or a $300 – $350 BRAND FUCKING NEW CONSOLE. Take your pick

      17. Fuck you, chickenshit pussy, you have a fully legitimate and intelligent argument which I can’t follow through with! You win, Chickenshit Pussy!

      1. Oh I’m happy with the price, but if they wanna drop it further I ain’t complaining :P

  3. I don’t see why people are arguing against what he’s saying, he wants us to save money, HOW IS THAT BAD? D:

      1. It’s not that, it’s just stupid when people complain about prices that arent even alot compared to what has come before it.

      2. Yeah :( I honestly don’t know what Australians version of it is :S If anything like it exists

      3. I dunno about Australia, but here in Canada our Boxing Day sales are (I’ve heard) supposed to be our “Black Friday” – although I think we’re either shifting more towards Black Friday or the US is shifting more towards Boxing Day.

      4. He’s not even complaining. I’m sure whoever was interviewing him asked a direct question that he answered honestly. Plus he said that the price is comparatively low.

        Still, from an economic and broad consumer standpoint, it’s quite a bit of money to invest.

      5. But its pointless. Of course we all want things cheaper, we all want stuff for free, but thats not how things work, so why even bring it up. Saying “oh i dont like how the WiiU is priced, but thats because i want it cheaper”. Erm, ok, well id like it to cost £1, but it doesnt, and it wont, so why mention it.

      6. Because he was probably asked on his opinion about the price? Are you saying he should of been a rude arrogant prick?

      7. Why bring it up? Ask the journalist interviewing him. They’re always the one bringing it up.

        Don’t blame him for being kind enough to answer a question posed to him.

      8. I belive that Nintendo already said they will be selling Wii U at a loss. To make the price lower would be suicidal. Why does this guy care anyway? If he wants fans to save money, maybe he should buy everyone a Wii U with the tens of millions he has made from his job.

      9. Yeah, because I definitely want Wii U to fail when Nintendo isn’t making any profits. Then I can’t play what I payed for?

        Yeah, real good idea.

      10. So because the console is sold at a loss it’s instantly going to fail along with the software sales which Nintendo could basically survive with on it’s own?

      11. Actually Nintendo is a hardware beast, they sell tons of hardware, almost always at a profit and then do new versions of said hardware. I think its a bit silly myself. I could never put a price on goat love, I will pay any amount for it. I would also turn around and say I wish it was cheaper. Thats how most people are.

      1. Actually it is, before the GFC happened, people had money and were spending like crazy. And now, unless the American politicians can come to an agreement on a budget will send the world back into recession.

  4. “…compared to an iPad, it’s cheap. With what it brings [to the gaming table] it’s cheap.”
    Where’s the problem then ?

  5. “What we have to do there is remember that compared to an iPad, it’s cheap. With what it brings [to the gaming table] it’s cheap.”

    Erm…so what’s the problem then? The cheap thing i see right now is you and other whiners

  6. All these Americans complaining… Yves lives in Europe, therefore the pricing is closer to $500. When Europe has the largest profit of anywhere in the world despite being the smallest and most difficult continent to cater for, there’s a big problem. Sure, it seems like a good deal when you consider all you get in the box but when you can get a good quality Xbox 360 for $300, in the UK at least, the Wii U may have a struggle. And no arguing about “urr, the Wii U is betterrrrr” it sure is fanboys but the consumer doesn’t know that.

    1. No.
      The price is relative to the economy. Yeah, in comparison, its seems like alot. But in reality, the price is normal to us, its jus looks like what we usually pay. We pay £40-50 for a game, which is about $75 or more. Doesnt feel pricey though, thats just how it is.

      1. I don’t mind paying £40 for game where developers have poured 1-2-10-30-50 etc million clams in producing the game. £40 for a £million+ worth of hard effort ? sounds like a good deal to me.

        Same with films. You pay £5 to see avatar graphics and people still take that for granted , lol.
        £350 for a Wiiu (next gen console) ZombiU , Pro controller , Download premium , etc lasting me for 5-6 years is an absolout fucking steal in my books.

      2. As a casual gamer, i don’t mind paying that price for the wii u console, but the games prices do bother me a lot, $60 is a bit too much especially for game that are not completed(a.k.a 70% done)/ DLC that should have been there in the first place.

      3. Casual gamer? My ass! Lying attention whore! Here have an iPad, you can play Angry Birds and keep track of your yoga stats! LOL!

  7. Considering that the Wii U is selling for a at loss, $300 – $350 in price range, I do not see why anyone would complain about it. It could have been higher. It is best to appreciate what is given to you and not be ungrateful. Besides, $300 is a deal considering what you are getting. A game controller with a high-resolution screen and other features added to it, and HD console with online features, etc, and many other features. The price range now is fitted towards the system.

  8. It’s a great price! Well at leat for the US. Other countries are paying a little more for the system. And why is he complaining? There’s even a ZombiU bundle.

  9. The 7-year old 360 and PS3 are still priced the same as the brand new Wii U… Why would the Wii U be any cheaper than last generation’s consoles are currently?

  10. My turn….Ubisoft’s games are kinda expensive how about selling them for $30…now that’d be nice..I sure hope they drop the price of their games! OR how about Ubisoft makes a game machine with all the bells and whistles of the WiiU and they can sell it for $150. DEAL OR NO DEAL? that is the question!

  11. I’m STILL trying to save for the Wii U. Been selling stuff just to try to get the money. I’m about 2/3 of the way there. Might have to borrow the rest from my brother in-law if he’s willing. But I doubt I’ll find a Wii U in stores on launch day anyways. No, I didn’t pre-order.

    1. I’ve been saving quarters for a year, I just stick them in my goats love hole and he bleats me the total $368.25 so far. The love making has been a bit uncomfortable of late….

  12. I think if you got the Deluxe Edition you should’ve got a pro-controller and plus Super Mario Bros U as well and but $350 is way to high for a price it should’ve been $250 for basic and $300 for the Deluxe edition

    1. Hate to hear what you thought about the PS3 or 360 price. At $600, I should get 1 copy of each launch game and an extra controller.

  13. well should nintendo decide to lower the price coming year once they’ve managed to lower the production costs i won’t mind
    right now they’re subsidising the console however and i don’t think it would be sensible to lower the price even further

      1. Yeah maybe it’s because they don’t want to see what happened on the 3ds(early price drop) happen on the wiiu. So yeah I don’t see a price drop coming for a while.

    1. yes and no, what i mean is that yes is selling at a loss due to poor sales on nintendo sales on wii, ds & 3ds; no as if the console was never intended to be higher price than it is.
      Keep in mind Nintendo also said that there will be no price drop anytime soon for wii u.

  14. “The WII U is cheap compared to an Ipad”
    What? Why the hell is he even mentioning an Ipad. They’ve got nothing in common.
    I mean its like saying “Televisions aren’t that expensive when you compare them to an apartment”
    That statement will only cause confusion among the casual crowd. Good thing most of them do not research at all. Please help the people learn the WiiU is not a handheld nor an add on to the Wii!!

      1. I’m surprised you are asking that question and not camped out in front of Gamestop for a year waiting to get it

      2. He could be posting that from his phone sitting at his campsite. hopefully a truck hops a curb and puts him in a wheel chair while hes waiting.

  15. How long before 720 or PS4 releases for a higher price than what the Wii U is selling at and gamers/people complaining about price will say ”no its ok for ps4/720 to be at a high price cause its justified” type of talk. Hypocrisy will reign on and on lol

    But as far as this guy goes. Its like others have said, he was asked a question and he answered it, cant really fault the game for answering truthfully. Would you rather have him do like every other CEO usually does and just lie out of the teeth?

    1. Except it actually would be justified since neither company will ship out a barebones console like Nintendo does.

      Alot like $250 3DS vs $250 Vita. Some idiots actually tried to justify the 3DS costing that much back when it did with LOL3D.

      1. Honestly as big of a Nintendo fan as I am. I thought it was way over priced as well(3DS). The Vita is still over priced as well and isnt worth the amount.

        But in the end, we dont know yet if 720 or PS4 will be justifiable. It’s all assumptions. I personally have no problem with Wii U price point but while that is only my opinion, I understand where this Ubisoft CEO is coming from.

      2. For what the VITA is, I thought the price was reasonable. The memory cards price I didn’t like though.

      3. Well, the software line up will be getting stronger soon and with the price cut going to happen, might be seeing you on the system soon :P

      4. awwww, you dont like nintendo. I feel your pain, it must be hard for you. The whining, bitching, complaining, and whatever other butthurt jackassery does get a bit old though. don’t you tire of refreshing the pages of this site to post opinions no one here gives a shit about?

      5. Is that why all you ever do is reply to me to talk shit? You clearly do give a shit. Your feelings are hurt and there’s nothing you can do about it. In fact, whether it be real life or the internet, there is not a shit you can do or say to me that can stop me. Hope that sinks in for you.

      6. Oh please, if you faced up to anyone here off the internet, you’d get your ass curb-stomped in a heart beat.
        Then they’d smash your vita in front of you and feed you the back-screen.
        Anonymity on the internet is the only thing saving your scrawny ass from having some humble beaten into your weak ass, so don’t get cocky, kid.

      7. Man get the fuck out of my sight. You – just like the rest of them are a bunch of tiny little pussies who don’t catch any air off of the internet or on gaming forums.

        You probably don’t bench, lift, do anything that remotely requires physical effort, because you’re a fatshit. I bet you wouldn’t even bother trying to prove that you’re anything toward the contrary.

        Wonder if you have a Skype, I need a good fucking laugh at what’s likely going to be the most whiny little bitch voice on the internet.

      8. By the way, talking about anonymity? Hello, dipshit? Your name is ANONYMOUS.

        Jesus fucking Christ the stupid overload in here.

      9. Expect who forgot the fact the 3DS actually had decent games. Unlike the PS Vita. How are the sales for that piece of shit, by the way?

      10. Actually, no, it would not be justified.
        Not if they cater to the graphic whores again.
        We all know you’d shell out $800 for a few extra sparkles in your PS4 and 720 games, though, so you’ll buy it regardless of what good sense says.
        The rest of us will wait for a price drop or a revision of the system that will make it SUCK LESS.

  16. Well it is already selling at a loss so I doubt there will be a price drop in the near future. 2-3 years from now sounds likely. Maybe less depending on how the system does on sales.

  17. if he love cheap pricing so much then why do ubisoft games sell at $60
    shouldn’t they be selling for far cheaper

  18. Na, I say there’s nothing to worry about. They’re already SOLD OUT, everywhere. Regardless of whether that’s because of low supply or whatever, that’s a good thing. It’s good press for Nintendo, because the average consumer will say, “What? It’s sold out? Must be good? I need to get one ASAP!” Nintendo are GENIUSES when it comes to business. I doubt they’ll have to resort to a price cut this time.

      1. Yeah :P The good thing about being in the same region as UK :P I get my games from there xD

    1. The thing is that if Nintendo gave it a price of $280 or lower, people like critics (fucking Michael Pachter specially), developers and gamers were going to react negatively about it saying that the Wii U is has cheap price therefore cheap materials were use for the hardware and software of the system. I really understand, CEO of Ubisoft but that’s the same thought that I had when the Xbox 360 and PS3 were release.

  19. I’m not super upset with Wii U’s pricing because it will be sold at a loss but I also can see where Yves is coming from. Possibly in two years we might see a Wii U price cut but it would be more likely to be three or four. I just hope this system will not miss out on a bunch of great third party titles like the Wii did. This is my only concern for Wii U.

  20. The price is ok, I just wish it had more than 32 gig storage space. I wish it had double the storage space they are offering. I don’t know why people are saying the Wii U is just on par with Xbox 360 and PS3, I thought it has a more powerful GPU, 4x’s as much RAM, and a more powerful CPU, just the clock speed is slow to keep power consumption down.

  21. it is not expensive for what you get in output, thinking back to the 80’s with the NES $100 at toys r us with inflation that is $201.86 . but some people paid as much as $140 back then witch works out at $282.60 today. so looking at that no i don’t think it is to expensive i was expecting a higher price i was surprised

  22. With everything in that deluxe package, you’re getting a steal of a deal.

    A high speed HDMI cable. That can run you anywhere from $10-$60
    The controller & console stands. I would say those would go for $5-$$10
    The sensor bar: $5-$15
    Nintendo Land: $50-$60

    Nintendo just saved you almost/over $100 USD. And for people in other countries like me, who would have to import their Wii U from America, converting their countries’ currency to USD, a 6 to 1 ratio btw, I’m very thankful. Saves me a lot of money. Leave luck to heaven.

  23. Just remember that they are selling Wii U without profit! If they wanted to make profit for every console sold, they would have to put the price even higher! They won’t lower the price so soon, and that’s perfectly understandable.

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