The latest instalment in the incredibly successful Call of Duty franchise has sold over $500 million during the first 24 hours of the game going on sale. This surpasses their own record which was set by Modern Warfare 3, which amassed $400 million last year. Here’s what Bobby Kotick, CEO of Activision Blizzard had to say.
“With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row. Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for “Harry Potter” and “Star Wars,” the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013.”