Cat videos and internet memes are not the only content to have had massive success on YouTube, Let’s Play content has also shared in the madness, with Notch-born Minecraft taking up a whole whack of space on the user-generated website. But now it appears, Nintendo are allegedly beginning to monopolise on the success of Let’s Players who specifically play any Nintendo-owned content.
YouTube Let’s Player Zack Scott – who is currently playing through Luigi’s Mansion 2 – recently noticed that many of his Nintendo-related videos were issued with content ID matches, which prevented him from producing any money from ad revenue on his videos. Content ID matches are less severe than copyright claims, they serve a purpose to enable the publisher to monetize on content of and relating to what the publisher owns. With this in mind, Scott turned to Facebook, sending a message to his subscribers, and as an open message to Nintendo, explaining the issue. A portion of what he said is stated below:
“I think filing claims against LPers is backwards. Video games aren’t like movies or TV. Each play-through is a unique audiovisual experience. When I see a film that someone else is also watching, I don’t need to see it again. When I see a game that someone else is playing, I want to play that game for myself! Sure, there may be some people who watch games rather than play them, but are those people even gamers?
“Since I started my gaming channel, I’ve played a lot of games. I love Nintendo, so I’ve included their games in my line-up. But until their claims are straightened out, I won’t be playing their games. I won’t because it jeopardizes my channel’s copyright standing and the livelihood of all LPers.”
In a bid to set the record straight, Nintendo issued a statement to web publication Game Front, saying that they do not wish to block user-generated content from Nintendo material but will take ad revenue from Nintendo-owned content of a certain length. Do you think Nintendo should be monopolising on video content from YouTube? And what do you think this will mean for Let’s Players in the future? Let us know in the comments below.
As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a YouTube partner and as such in February 2013 we registered our copyright content in the YouTube database. For most fan videos this will not result in any changes, however, for those videos featuring Nintendo-owned content, such as images or audio of a certain length, adverts will now appear at the beginning, next to or at the end of the clips. We continually want our fans to enjoy sharing Nintendo content on YouTube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property.