Infinity Ward executive producer Mark Rubin feels that games are now becoming harder to make and also more expensive to make as developers aim to produce AAA games which demand a much higher budget. Rubin says that consumers now want better graphics, they want more realistic looking art assets, and that all ultimately comes at a cost.
“It’s a scary thing, and I’ll take my Call of Duty hat off for a second here, but games are becoming harder to make and more expensive to make. And I feel like smaller studios are having trouble. I can’t speak for them, but I would think they are having trouble making big games that hit the big AAA market because they’re harder to do. People want better and better graphics, they want more realistic looking art assets, and that comes at a cost and that’s a hard thing to have to deal with.”