Bandai Namco has delved deep into its inner-child after projecting an 80-foot Pac-Man on the side of Sega’s headquarters in Chiswick, West London. The spectacle only lasted five minutes before security guards pulled the plug, but both Pac-Man and Sonic was briefly visible to all those travelling on the M4 – a major motorway running between London and South Wales – directly alongside the SEGA building.
The “Pac is back” PR stunt was created for the upcoming release of Pac-Man and the Ghostly Adventures on the Nintendo 3DS and Wii U. The game released last October for North America, but is due to launch in the UK on March 7. Bandai Namco UK’s PR and marketing director Lee Kirton said the following in response to the spectacle:
“We wanted to be cheeky, create some fun, but obviously do it quietly. Something that’s hard to do in the game’s industry, but slightly easier at midnight. We hope Sega aren’t offended, more delighted.”