Ubisoft believes that gamers are now more open to downloadable content than ever before. Ubisoft VP of digital publishing Chris Early claims that when they’ve introduced downloadable content such as Assassin’s Creed IV: Black Flag’s “Time saver” DLC packs, barely any consumers complained to the company about it. Here’s what he said.
“There was no resistance. Maybe there were 12 guys somewhere who said something, but whatever. As a whole, there wasn’t a problem.”
“I think there are some models that are accepted now. DLC is pretty much accepted. Season pass is pretty much accepted. Now it’s interesting when you start to think of Season Pass as a Service Pass. For our Season Pass holders, I know we hold events for them specifically, so it’s little bit more than just DLC content. So there’s an evolution going on there.”