The Pokemon Company has explained how it attempts to retain the popularity of the Pokemon franchise, which is almost 20 years old. J.C. Smith, the director of consumer marketing for the firm, says that the beloved series constantly aims to cater toward players of all ages. According to Smith, Pokemon games are designed to be easily-accessible to newcomers – in addition to containing multiple elements that longtime fans will understand and appreciate.
“We do have to find that balance as marketers, because we want kids that are just coming into it to realize it’s established but it’s not exclusive,” said Smith in an interview. “You don’t have to have been playing for 25 years to understand what’s going on. You can get in and the game will explain itself to you, then you can get into the depth that everyone’s talking about. So that’s very important for us to be able to have that accessibility. But then there’s things like we did here, with the Mega Slowbro reveal. We want something to play to the audience that’s more into the franchise and has been playing it for years and knows these characters intimately, and has their favorites that they want to see in Mega form. So we find that balance the fun part.”