Akihiro Hino, the president of Level 5, has told a Japanese gaming publication that he wants the acclaimed studio to be more like the iconic Disney. Hino says he doesn’t want the company to be completely dedicated to traditional video games, but instead he wants to create a company that’s focussed on providing worldwide entertainment.
Hino Says He Wants Level 5 To Be More Like Disney

Yes
I think sony would have been better.
Sony makes tvs
They have a video game console
They make games
They make movies
They make computers
They make dvd/blu rays
Sony might be hated by some in the game community but they do a lot around the world as in entertainment
Catering to many people of all ages.
The Sonyans have nothing to do with this…
Oh coming from you and your little friend Stranga who in almost every article brings up “xbox done” yeah.
I’m just saying how Sony would have been better than saying Disney. That’s all I’m saying mister.
I’m programmed to destroy and bash Xboxes and Xbots at any time…
But I understand what you’re saying…
Too bad the Sonyans try too much to copy and compete with others than doing their own things most of the time…
Wouldn’t this fall in that category though? Sony does indeed copy other companies, so copying or trying to copy Disney isn’t so farfetched.
It does but the Sonyans have nothing to do with Level 5, if we now only refer to the article…
Good point.
Well that’s Level 5’s choice and you wanna act butthurt because Sony is not in their cards. Look who’s talking about bringing up irrelevant BS. lol
Well, Sony’s a little different because they provide hardware, not so much… content. I mean, I mean they DO, they have their own studios, but where as Level 5 makes games and entertainment for money AS WELL AS for artistic content and joy they want to bring to others, it feels like sony just buys a studio and says “make a game plz. we need muney”. I’m not saying thats how it is, but you never feels sony’s personal touch when it comes to what their studios produce.
They make no profits XD.
They just announced a profit a few months ago
Yes but that’s only from the PS4, everything else is going into a loss…
Well that products, I think what Hino means is different kinds of Media. And besides the only thing that keeps Sony alive atm is the Playstation brand. Their tv’s and other kinds of products dosent stand a chance against Samsung or Apple. That’s why many people think they should be a full Video game company
Movies aren’t products
Product: An article or substance that is manufactured or refined for sale: That’s exactly what a movie is dummy. It’s manufactured for entertainment business.
*facepalm*
With today’s competition, many of those divisions are sinking. Tv’s and PC’s especially. LG and Samsung are the new power houses. :/ there gaming division is the only one making money right now. But I see what you’re saying.
Eight and how many of those divisions have been so successful that they haven’t lost a single dime which isn’t the case anymore? lol
Only PS and movies is the best brands they got that isn’t losing billions.
Yeah let’s forget about they’re banks and Insurance branches are still making profit.
Again, they’re losing BILLIONS regardless of what they’re doing and despite PS4 being an overhyped success. Sony needs to cut their losses..and fast if they wanna stay alive. TVs, DVDs/Blu-Ray seperate from PS, MP3s, cameras tablets and even PCs are losing profit for them because there are other, cheaper options out there that consumers are going for. What I was thinking is Sony should become a solitary gaming company like Nintendo which is where they work best, kinda like how Nintendo was before they converted into the gaming market.
They are loosing billion but the only thing keeping them alive (contrary to popular believe is not the PS brand) but their Insurance division.
Agree that they should cut their loses or spin off a few of these brands. Completely kill off the PC, MP3, Phone, and TV division since those are the ones that are hemorrhaging money.
Insurance isn’t gonna be enough if this losing streak of theirs keeps up.
Not if its in the billions like its been the last couple of years. I know the popular thing to say is that Nintendo should go 3rd party and developed for others but personally I think Sony should do it. They are making a killing on the PS4 and actually profiting at this moment but the Vita is not, and the PS3 pretty much pissed away what the PS2 made in profits. They could focus in software which is what’s always made them profit.
What Sony needs to do is stop pretending they’re Microsoft and Nintendo and just do what they use to do from PS1/2 days: Offer shittons of games catering for everyone which is how they became famous in the first place and wished Nintendo would’ve done the same.
I had no idea they had insurance and banks. O.o
They have a lot more devisions, but those two are the ones keeping them alive. Its funny, Sony is a jack of all traits, and help a lot of people by doing so, but they cant even help themselves.
They should totally shut down their PC facilities, waste of time, resources and efforts…
They already have, they sold the Viao line earlier this year….,
Oh good then…
Also, spinning off the PS brand might be the best thing they could do at this point. At least for the sake of gamers.
They also have aton of debt.
Source or it never happened
They do.
They have about 8 billion in debt if I remember correctly and going 1,2 billion in loss by next year…
Can’t find sufficient data within my system right now…
Sony focuses too much on technology and products rather than art to be “like Disney”. That’s just how I see it though.
Ever since the PS2 days…
Sony makes the TVs.
Sony Pictures makes the movies.
Sony Computer Entertainment makes the movies.
It’s not like they’re one company doing everything, but rather one company who owns multiple companies as subsidiaries. Disney is the same – Disney itself owns Walt Disney Animation Studios (the main studio), Pixar, Marvel (who recently started publishing Disney-related comics and Star Wars comics again), etc.
Start by releasing your games world wide first.
That would take , a very very very very long time, Level 5.
If they are smart enough, they would submit themselves 100% to the empire and help us build our own parks etc etc and they shall be given a big portion of their own…
I’ve always thought that a real life Nintendo Land theme park would be one of the best things ever… Imagine going on a DKC minecart ride…
That’s what I’ve been saying for a long time. Nintendo opening more stores and create at least several to a dozen theme parks around the world will make them huge.
Indeed…
DKC Minecart, Metroid Laserdome, Starfox Virtual Coaster, Zelda Sword and Bow, Mario Kart, F-Zero 2G Ride, Luigi’s Haunted Mansion, Wii Fit and much more…
The joy of our empire would crush the Disney Kingdom…
Nintendo would only do that if they had an innovation of some kind to separate themselves from their competitors.
Like what?…
Very true Commander! And we shall wipe out these Xbots one by one until their empire is completely obliterated.
I have foreseen their demise, unfortunately not the time it takes to get to that point…
pokemon omega ruby is not just a remake like nintendo said it was as pokemon from pokemon black legends are in it nintendo lies like kyrum and dialgia and oh ho and lugia and reshrium
Lol this guy thinks he’s apart of a empire and is at war lol he is enteraning
pokemon omega ruby is not a full remake
Wow, it took you this long to realize it? Way to go genius.
Disney=Illuminati
Illuminati is Disney!
Level Five just needs to worry about doing one thing good. Or they can do a bunch of things half assed. Lately, level five has not impressed me with thier games. Thier games always show potential, and then seemed half-baked.
ikr? It’s just like Disney of today.
Zelda 3ds in develpment
next Zelda not for the new 3ds
Guys or/and gals:
I love Nintendo, but what you do here is starting to annoy me… Sony shit, XBox shit, no, Nintendo shit and so on. Discuss about the article(which is really NOT world changing!), but PLEASE stop this hating.
If you keep this up then you’ll be sometime alone in this community. Please!
Ignore the trolls and enjoy and discuss your hobby. Do you think this is possible? Most of you complain about Sonyans and Xbots, but you just behave the same way…
This^
But I thrive on wars…
Anyway, I love how some of you adopted my nickname for the Sony fanboys, -Sonyans-
Yes because you made up that nickname……… Not.
Yes I did?…
Sony Ponies was the usual term, I made up my own so…
Just like every other nickname except Xbots…
Ask anyone who uses that term in here, I made it up first…
I think i even used it once on miiverse way back before we even crossed paths
I’ve used it even before the Wii U was released so stop taking credit when you did not create the term…
Ok, Sonyans is funny! ;-)
But please don’t forget: Any war has its victims. Which ones will this have?
Just Xbots…
How is talking about your hobby related to the article?
I discuss the topic at hand 95% of the time. The other 5%, well sometimes you just have to set the trolls straight.
+1 Hino
Sell ALL of your games across the entire world instead of keeping most of them in Japan and than you can start talking about wanting to be like Disney. Keeping a lot of your games and merchandise in one country does not get you the success of Disney.
The games aren’t exactly just going to become a huge success just by releasing it everywhere. They sell very well in Japan, but for all we know, it could bomb elsewhere. Which would hurt them in the end. Especially over here in the US where basically sports and shooters are the only thing that sell…
I’m reading this article as possible Square-Enix Level-5 collab for Kingdom Hearts :)
Any kind of SE/Level-5 collab would rock my world. Easily two of the best developers making a game would dominate.
Fantasy Life had such potential. It was half-baked becouse they were too busy thinking they should make a movie..
It took Disney almost a century to get where they’re at today. And they got there becouse they focused on doing ONE thing right, at a time.
What’s wrong with Fantasy Life?
Well, it’s extremely short (for an rpg). It has very shallow item/gear managment. You really don’t even have to level up to beat the game. Making leveling your character completely optional. I understand it was targeted towards a younger audience, but so was Pokemon. Younger gamers still want deep gameplay and complex battle/character management. Level 5 really misread what the market wanted within an action rpg and Fanatsy Lifes sales shows that.
Nintendo should buy them…and an animation studio.