Japan has already gotten its hands on the New Nintendo 3DS, but those of us in the west will have to wait until 2015. Speaking to investors today Nintendo president Satoru Iwata attempted to explain why the Japanese get the device this year, while the west has to wait until some unknown time in 2015. Here’s his explanation.
“Based on these observations, some might wonder if, apart from the domestic market, the sales of Nintendo 3DS will really be able to gain momentum in the overseas markets,” Iwata said.
“Iwata then noted that the 3DS is at a different “stage of popularization” in Japan than in the US and Europe. The handheld is nearing lifetime sales of 17 million in Japan, or about equal with the lifetime sales of the GameBoy Advance. As a result, Iwata said the 3DS’ addressable market has nearly been reached, and the launch of the New 3DS was necessary to grow sales once again.”
“To the contrary, neither of the cumulative sales figures of Nintendo 3DS in the U.S. nor Europe is more than that in Japan despite, based on the historical performance, bigger sales potential,” Iwata said. “In short, Nintendo 3DS is still at an earlier stage of popularization in these two markets. Also, the difference in market characteristics shows up in the software sales pace. In the Japanese market, both hardware and software tend to sell during a short period along with a quick spread of information on them. In the U.S. and Europe, on the other hand, highly acclaimed games are likely to be longtime sellers.”