Dentsu Entertainment USA, Inc. and TV TOKYO Corporation have announced they have teamed up with leading global play company Hasbro, Inc to bring the hugely popular multimedia franchise YO-KAI WATCH to new markets. In 2016, Hasbro will introduce an innovative toy line for the franchise. The YO-KAI WATCH cross-platform experience will also include additional broadcasting, video game and merchandising relationships to be announced later this year.
“The YO-KAI WATCH franchise has been hugely successful and we are ready to bring the brand to new markets across multiple platforms”
YO-KAI WATCH is an original concept created by renowned Japanese game company LEVEL-5, Inc. and the Nintendo 3DS video games have sold 6.5 million units in Japan. With an imaginative plot, great characters, comedy and adventure, YO-KAI WATCH has become one of the most popular franchises of all time in Japan. The story centers around a young boy who gets a special watch empowering him to discover and summon mysterious Yo-kai that help him solve problems in his daily life usually caused by other trouble-making Yo-kai. The YO-KAI WATCH animated series, a joint production effort of LEVEL-5, Inc., Dentsu Inc., and TV TOKYO Corporation, is the top-rated show for kids 4-12 across all genres on TV TOKYO and has the highest average household ratings among all regularly scheduled animated programs on the network.
In addition to the TV series, the YO-KAI WATCH franchise has enjoyed tremendous success across several product categories since it began in Japan including selling millions of copies of YO-KAI WATCH manga and related books and generating hundreds of millions of U.S. dollars in retail sales of toys and other merchandise, not including games, music CDs, and publishing.
“The YO-KAI WATCH franchise has been hugely successful and we are ready to bring the brand to new markets across multiple platforms,” said Mr. Akihiro Hino, President of LEVEL-5, Inc.
“We have seen the massive success of the YO-KAI WATCH franchise in Japan and are thrilled to be chosen to help expand the property to new markets,” said President of Hasbro Brands John Frascotti. “We look forward to creating exciting and innovative play experiences with this amazing property for kids to enjoy around the world.”
Mr. Kiyofumi Kajiwara of Dentsu, Inc. and producer of the YO-KAI WATCH animated series added, “As leaders in the toy industry, Hasbro is the perfect choice to introduce innovative toys to new markets and we look forward to securing other broadcasting, video game and merchandise relationships as we expand the property globally.”