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Are Nintendo’s Amiibo Figures Saving The Company?

The Nintendo Wii U is the worst performing Nintendo console possibly ever, and for the past three financial years, Nintendo have posted an operating loss. However, according to Nikkei, Nintendo are estimated to make an operating profit of 25 billion yen this financial year– so, what has given them a boost? Most likely, the much-loved toys-to-life amiibo figures.

According to Fortune, amiibo have been selling out since their launch in November 2014, and sold over 5.7 million figures worldwide in only two months last year. From 2012 to January 2015, the Wii U has sold 9.2 million units worldwide, and since the release of the amiibo the Wii U has seen a 10% increase in hardware sales and a 29% increase for 2014 overall. And that trend isn’t slowing, with a continuing 20% increase for the first quarter of 2015. It’s estimated that the amiibo figures could add a $200 to $300 million to Nintendo’s annual revenue. The little, cute figures can pack a big punch!

People already have an affinity for our characters, and they love seeing them come to life in different ways in different Nintendo games, and parents like that amiibo can be used in different ways across multiple games, so they get strong enduring value for their investment. — Scott Moffitt, EVP Sales & Marketing NOA

108 thoughts on “Are Nintendo’s Amiibo Figures Saving The Company?”

        1. Exactly! The article seems to be a very opinion driven article to tack on since news has been slow today.

          1. And the fact that this writer is more of an amateur in “fanboy” disguise than even Michael Patcher, the worst type of “big mouthed Nintendo basher and hypocrite prophet wannabe”

          1. A “handheld console” is still a console. A game console is a device who’s primary function is to play video games, and a handheld console fills that requirement.

            Just because a console is not a “home console” doesn’t mean it doesn’t qualify. One of the biggest misconceptions about games today.

    1. Nintendo Commander Mar-Vell

      I like how Jackyanne post all the positive news, she’s great! Meanwhile, Sickr only ever posted the negative news and over looked the positive news, even when I emailed it to him.

      I’ve never heard of anything Sickr! ;)

      1. There’s a difference between posting facts(Sickr) and opinion(Jackyanne) I’ll stick to the facts, I prefer that over opinion.

        1. Why? Because he makes you happy over little petty bad news over the poor box one? Normally I hate talking bad about anything and try to look at the positive but you had that one coming…hypocrite.

          1. thats every system gems. Its always sucks to see good games not get love that they deserve. A name will only get you so far, if they made wave after wave of bad games, then they would be deeper pit

              1. No no no no, what he means that if they did, they would be. I agree to his statement, but you can’t tell that to those asswholes that just want mario on their xboxs and playstations. *cough*pacher*cough*

  1. Amiibos are actually not selling much, they just have a very big problem with stock

    They sell like 10% the likes of Skylands or Disney Infinity, which I believe both already surpassed 1 billion figures sold per year (not sure about Disney). Compare it to Nintendo less than 50 million and you get the picture of how little they’re actually selling

    1. Best Buy released an infograph that clearly showed that Amiibo sells more than Disney Infinity and Skylanders. You can find it on google. Where exactly do you get your information from?

      1. That was a monthly chart on launch, they were like equaly divided into 3 thirds. But Amiibos just released and sold less than 50 million as far as I know, while Skylanders and Disney Infinity have been around for sometime

        Just Google for Skylanders annual sales

        1. Amiibo just launched 6 months ago with some shortages in areas. Of course those sales are expected but doesn’t mean it’s a failure plus there’s more wave releases on the way and games like Splatoon exciting more sales to happen.

          How long has Infinity/Skylanders been around? More than a few years before Nintendo and only bought by dumbass parents and kids who
          Will likely stop playing/collecting and caring about those figures within a couple of months. Infinity is more memorable and it’s game doesn’t spam itself into multiple cloned reskins like Skylanders of Duty.

    2. For Skylanders, it’s actually only been 175 million figures released between Sept 2011 and Feb 2014 (more like… 70-ish million figures sold per year?), I don’t think they’d have managed to make ~that~ much of a jump in the last year…

    3. ” Amiibos are actually not selling much, they just have a very big problem with stock ”

      Nearly 6 million Amiibos have been sold worldwide already within 2 months of LAST YEAR and their STILL selling as of right now so what are you talking about? Please tell me you’re trolling with that response because no one can be that misinformed….smh

  2. Hum, so what about the intentional shortages?

    Is Nintendo that silly?

    On a side note, it is amazing that there are people that still defend the Wii U.

    1. DEFEND THE GREATEST GAMING DEVICE IS CREATION

      IT DOESNT NEED DEFEBDING ITS IGNORENCE THAT NEEDS DESTROYING

      A 3D MOUSE POINTER, A RANGE OF TWIN STICK PADS,TOUCH SCREEN DUAL SCREEN 9 AXIS NFC

      ITS THE MOST ADVANCED GAMING SYSTEM ON EARTH ITS THE INDUSTRY THAT NEEDS DEFENDING AND BILLIONS IN LOSS SONY AND XBOX

      A GAMER SEE’S THIS A DUALSHOCK 1990S PAD FANBOY DOESNT

      WIIU OFFERS THINGS THAT REVOLUTIONISE GAMING IT ALSO MAKES A GREAT PROFIT

      IT HAS MORE AA GAMES THAN XBOX AND PS COMBINED

      IT HAS MORE AAA GAMES THAN PS AND XBOX CONBINED

      ITS GAMEPAD IS WAY WAY AHEAD OF THE COMPETITION ITSCWII REMOTE PLUS THE WORLDS BEST 3D POINTER BLUTOOTH MOUSE

      ITS WEB BROWSER DESTROYS THE COMPETITION ITS STYLUS COPY-PASTE ON TOUCH SCREEN IS JUST A SMALL EXAMPLE OF ITS MIGHT

      ITS 9 AXIS IS 15 X HIGHER RESOLUTION MOTION THAN DS4

      ONLY BLIND OR IGNORENT PEOPLE DONT BUY A WIIU

        1. I don’t know about being betrayed, or if it even fits the bill, but I said it once and I’ll say it again. “If nintendo falls, the WHOLE GAMING COMMUNITY like xbox and playstation will fall”. Without nintendo, the other two won’t stand tall for long.

      1. And not attacking PS4 for waiting so fucking long for an actual “next gen” game that’s not a port from PC or last gen consoles. Also giving the fact that Xbox One is a technical failure with a much higher failure rate to catch fire and shit, people still shitting on Wii U is still a mystery. It’s not a terrible console and it’s amazing in its own ways which no other console can mimic. Off TV, eliminating split screen annoyance, simultaneously streaming picture/sound to a touchscreen Gamepad remote without lag and just using 3 core and 1GB RAM plus it draws less power than the freaking Wii that has more technical inferiority which equals to drawing little power. Wii U can be an incredible if utilized completely and differently but since everyone (including Nintendo) has gone full blown stupid to bash it without even touching it, it’s doomed to suffer an unnecessary bad reputation for now until years later people start looking back and recognize what a great console it could’ve been but too late.

    2. Wii U is not the problem. It’s both Nintendo and those sorry ass liars and cons of Third Parties giving it a horrible rep and time to deal with plus making gamers who appreciate the console’s worth feel even more embarrassed and low to even consider gaming it anymore.

  3. Nintendo Tetrarch Quadramus-NX

    >>>They were never at the brink of destruction, if the NX would be just as bad then perhaps by then>>>

    1. Nintendo’s not even close to the brink- I read somewhere (and if I could remember where and what I would link it) that Nintendo could take a certain loss every yer for the next 25 and STILL be okay.

      And now it looks as though their loss trend is turning around thanks in part to amiibo.

      …now if only they could match Skylanders and Infinity in stock and people could actually get the ones they want without selling their first-borns.

      1. Nintendo Tetrarch Quadramus-NX

        >>>I’m sure by the next year we will have doubled our sales if High Command sends supplies>>>

  4. “The Nintendo Wii U is the worst performing Nintendo console possibly ever”
    xD You shouldn’t say something like that in this place, somebody might find you and burn you to death jajajaja

  5. SAVING THE COMPANY

    24 BILLION IN ASSETS

    24 BILLION IN STOCK VALUE

    48 BILLION IN TOTAL VALUE ADDINGBTHE TWO

    COUGH SAVING A 140 YEAR OLD COMPANY THATS OLDERBTHAN SONY MS APPLE COMBINED

    PLEASE GET REAL AND AMIIBO SALES ARE GOOD NOT AMAZING ITS THE GAMES AND CONSOLES MAKING MONEY

    THIS IS NOTHING YET THERE IN A TRANSITION WHEN END 2016 ONWARDS ARRIVES SAY HELLO TO THE NEXT DISRUPTION

      1. Nintendo Tetrarch Quadramus-NX

        >>>Because the Applings are worse than Call of Duty, they are the epitome of milking>>>

  6. Amiibos are always out of stock in my area. At least characters I want. Are they really popular or do retails restock Amiibo frequently?

    When I wanted to pre-order for Greninja, the moment I browsed TRU website, it was already out of stock.

  7. You forgot the Virtual Boy and why are we comparing Amiibo sales numbers to console numbers? 1 console per person, any amount of amiibo you want per person. Another pointless article by this website.

  8. ON THE BRINK CAN SONY FANS PLEASE KINDOY STOP PUTTING SONYS POSITION ONTO NINTENDO I-D-I-O-T-S

    24 BILLION IN ASSETS 24 BILLION IN STOCK VALUE 140 YEARS OLD BRINK OF WHAT YOU IDIOTS

  9. AND MEANWHILE NINTENDO SHOWS A HUGE PROFIT FOR 2014 INTO 15 WHILST SONY LOOSE BILLION TO 2 BILLION

    FUCKING KINDLY STOP THE NONSENSE THE FUCKING INTERNET FULL OF MORONS

  10. “From 2012 to January 2015, the Wii U has sold 9.2 million units worldwide, and since the release of the amiibo the Wii U has seen a 10% increase in hardware sales and a 29% increase for 2014 overall.”

    Incidentally, Super Smash Bros for the WiiU was released at the same time, but that probably has nothing to do with it…

    1. the 3ds is being discontinued and is getting a hardware upgrade next year that is why the new 3ds coumity is being shut down on miiverse

    2. The Wii U is most likely either right at 10 million or close to it by now. The official sales numbers for the Wii U for this month have not been tallied up as of yet but as of March of this year (and although they’re not really dead-on accurate) vgchartz has the Wii U’s sales listed at 9.4 million

  11. 1. Shitty article lol
    2. Now the wii u and 3ds has made Nintendo lose I would gues so and with the buildings and other shit around 3 billion dollars
    3. Now the 3ds has most likely made up its share of the losses easy by now
    4. The wii u will probably make up its losses but it just started making a profit last year
    5. The wii u sold 3 or 4 plus the amount of games the console has sold and that’s good
    6. The amiibo have obviously helped Nintendo to make a lot of money which helps to make up the losses
    7. So its obviously not just the amiibo that is helping Nintendo everything or a lot of the things they have been doing making money

  12. 1. Last time I checked Nintendo had 13 billion dollars in assets and cash so they obviously aren’t going anywhere
    2. If the amiibo hadn’t come out then they still would be making a profit and making up for the losses but it would take much longer

  13. The amiibos are obviously helping, but it’s quite obviously the 3DS/new 3DS that’s keeping Nintendo afloat.

  14. Ah, I’m sure everyone is SO happy to help boost ur wii u sales Nintendo…..

    Now if u could give me a better chance of buying a meta knight, Shulk, or Pit amiibo, instead of making hunt down one from a GOD DAMNED SCALPING MOFO, WHO SELLS THEM FOR LIKE $100, THEN THAT WOULD BE FUCKING FANTASTIC!!!!!!

    Sorry, had to let that out.

  15. Nintendo have never been in the red. Not since launching the Famicom/NES anyways. People are making up bullshit stories to give them bad rep. There’s no doubt the Wii U is behind but on the other hand Xbox ONE isn’t even making a dent in the Japanese market and neither did their previous two consoles, but nobody talks about that. ‘Cause it’s always ‘MURICAN sales that matters even if a console is dong well in Japan and Europe. Oh yeah and yes, the VB is the least sold Nintendo console. It only has 15 games or so. Now that’s shitty.

    1. The only time that Nintendo’s ever been in the red, is when they and others were seeing Red and Black with the Virtual Boy. In all seriousness, Nintendo have a really good track record of gaining profits, a loss here or there will only be a slight dent and nothing else.

    2. Japan sales are talked about cause there are nowhere near as many people in japan as the U.S. so getting a lot of sales over there doesn’t really mean much if you aren’t selling a lot in the bigger markets.

  16. Nintendo never needed saving in the first place. They have ton of money in reserve. Plus, sure, the Wii U isn’t exactly a success, but to my understanding, it is still turning at least a small profit for Nintendo. Besides, even if the Wii U operates at a loss for Nintendo, the 3DS and Amiibo more than make up for it.
    In conclusion, Amiibo didn’t save Nintendo, it just made them more money…

    1. Or ‘ Nintendo’s Worst performing Home Console.’ As the Virtual Boy was actually considered as a ‘Handheld.’ Which in itself, is questionable. However, the Wii U isn’t through it’s entire lifecycle yet, so saying so is a little unfair.

    1. Sometimes I can’t tell if you purposely get off of topic, just love being positive, or just completely love Nintendo. Don’t take that negatively, but you’ve been posting only for a little while now and are extremely… peppy. Again it’s not a problem, in fact you random comments always make me laugh, and it’s nice to see some more positive comments. (hopefully you’re not a blind fan though XP)

      1. Peppy? I’m more of a Slippy type! B) haha I go off topic on purpose cause I like talking about games I guess. Of course I love Nintendo. I run a Nintendo YouTube channel, and Ireland’s only one too! And yeh, I’m a pretty positive person! I don’t post much negativity online cause I ain’t like that.

        1. Haha that’s good to hear. I post my opinions whether good or bad. I’m pretty positive myself, but I won’t cover myself up if Nintendo or any other company does something I don’t like. :)

        1. You make me laugh too, but I simply noticed we had a new member of our MNN community. As bad as it sounds, I enjoy seeing Commander being bullied and put in his place. XD Besides we’re on a website not texting, so we can’t litter the comment sections with conversations that are too long. :P

  17. Wii U is not the worst performing Nintendo console ever. Fact; plain and simple. It was confirmed to NOT be the worst performing system during it’s launch year.

    I think the amiibos are a great help and everything, but they aren’t “saving” Nintendo. They are just a positive-impacting product for the company.

  18. Click bait BS article. You calling Wii U “worst selling console” without letting it live it’s full life cycle first is like you’re trying to cosplay that fucktard Michael Patcher. Next time, learn how to write with sensibility. Wii U has troubles but what about GameCube which is loved despite selling around 25 million in 5-6 years or Xbox 1 selling about the same rate? Sales don’t determine the quality of consoles.

    1. Dude chill out. She didn’t say the console sucked because of the sales and yes she made a mistake saying the Wii U is Nintendo’s worst selling console (Virtual Boy is that) but its just one mistake

      1. You do realize how contradicting your defense sounds right? Saying “it’s the worst selling etc.” is also insinuating to most people (with the attention span of a grain of sand) that it sucks and immediately turn away from it because it would give them cancer or some dumb shit.

  19. BTW whoever wrote this inaccurate crap, “for 3 financial years Nintendo reports loss” Umm, no. 2013 was there terrible year of financial performance. 2014 was their rebound and they did report making a profit in the end thanks to MK8, Amiibo, and Smash Bros. 4.

    1. It also kinda ignores that Nintendo was reported to be worth more than the entierty of Sony in January of 2014… SO I doubt they’re doing all that badly

      1. That’s the shit this douche of an editor and every Sony Pony fanboy here wants to avoid and deny. Even Xbox is on its way to death which I cannot wait for that day.

        1. Sad but true. Everyone lately is too upset with console popularity to actually read the writing on the wall. If Nintendo while unpopular is almost as, if not more, profitable than Sony and Xbox while they are popular, then it’s not looking good for those two.

            1. At least it feels that way at times. The problem with video games being so big right now is everyone wants to jump on the band wagon and toss in their two cents when they can’t even tell the difference between popularity and profitability, quality and quantity, gimmick and mechanic, or innovation and stagnation. The average gamer of today gets pretty much everyone of those backwards and are cowards hiding behind phrases like “if you disagree you’re a fan boy” or “I’m a fan of X, but here’s why I’m not going to support X and why Y is superior in every way.”

  20. Well this is a dumb article with ignorant points that come off as if with the intent to garner clicks via an inflammatory, hyperbolic title while also using fact as an means to skew the article and topic into something that is meaningful or insightful. Nintendo as a company doesn’t really need saving as they have been making regular profits for decades and losses only in a few years when the gaming market turned to very stupid people who are easily bedazzled by shiny. And even those looses have been made back.

    Dear author of this article, if you have nothing to talk about, or just wish to say that amiibo are apparently a great addition to the Nintendo fortune maker, then do either one please. However keep sensationalist bull shit off this site. We have commenters to add that, you article writers can just report news or speak facts please and thank you.

  21. @thestrangablog
    I really hate your attitude here. You love to scoff games with personal insults that add nothing to the discussion, ugh… though you do bring up a point occasionally.

    Regarding the aricle, the amiibo is a huge source of income for Nintendo. Good for them now I wish they can provide us with more, we’ll gladly give our money Nintendo.

  22. Ok Nintendo, I will buy more amiibos off of you till I go bankrupt if you dont do the phone shit.

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