The summer is generally barren for brand new video game releases so you would think it would be the perfect time to release a high-profile game. Other companies such as Rocksteady have released Batman Arkham Knight and Sony released The Last of Us, both of which did phenomenally well sales wise. So why doesn’t Nintendo generally release high-profile games in the summer? Well, Charlie Scibetta, Nintendo’s Senior Director of Corporate Communications, has cleared it up and says that company makes the majority of its money during the holiday season.
“We do the bulk of our business in the holiday season, probably about 60% in October, November, and December. You want to launch games when people are in the mood to buy.”