Sega isn’t quite the company it used to be, as it is now focussing mainly on mobile and PC development. A far cry from the past. However, Sega CEO and president Hajime Satomi, has explained in Famitsu that they have learned a lot from Atlus regarding business decisions and the quality of the games offered in their portfolio. Satomi says there’s clearly a market for Japanese games in the west. Let’s hope this focus on quality leads to success, as it should.
“As far as the Western market goes, we learned a lot from Atlus,” continues Satomi. “If we can make a title with proper quality, I believe there’s a good chance for it to do well even in the West for players that like to play Japanese games.”
Next, Famitsu asks what are they’re looking to focus on more when it comes to home console games.
“I’ve been talking to the employees about how we should start putting serious consideration into quality from this point on,” responds Satomi. “Especially in North America and Europe, where it’s always been more of a focus on schedules, I believe that if we can’t maintain quality, it would be better to not release anything at all.” Satomi continues, “We did our best to build a relationship of mutual trust with older fans of Sega, but looking back, there’ve been some titles that have partially betrayed that [trust] in the past 10 years.”
“Sega in the ‘90s was known for its ‘brand, but after that, we’ve lost trust, and we were left with nothing but ‘reputation. For this reason, we’d like to win back the customers’ trust, and become a ‘brand,’ once again.”
Famitsu asks if it’s safe to expect a high quality title to be released sometime in the second half of this year.
“Since we’re seriously considering quality, I can’t make that promise for the time being, but I believe we will announce something for home console at Tokyo Game Show,” says Satomi.