Nintendo

Nintendo Talks Xenoblade Chronicles X Marketing And Commercials In Latin America

A recently published interview in Gamedots revealed Nintendo’s stance on marketing the upcoming Xenoblade Chronicles X title in Latin America.

The interview was with Dianne Segovia, manager of marketing for Nintendo for Latin America and translations were provided to Nintendo Everything from one of their readers. Within the interview, Gamedots pointed out that titles such as Splatoon and Super Mario Maker had received large marketing campaigns whilst Xenoblade Chronicles X hadn’t had so much. Segovia answered with:

“Splatoon was a new IP and we had to start from scratch in terms of introducing it to the public. Mario Maker was a title that served as a celebration of 30 years of Super Mario Bros, and that’s why we had to make a big deal; it was truly a grand celebration, not just any video game launch.

Xenoblade Chronicles X is an RPG, a game for RPG and Xenoblade fans. We didn’t do anything too big because the audience for the game already know it exists and is already attentive of its release.”

Dianne Segovia was also asked about who the target audience is for their commercials, to which she replied:

“It depends on the game. Right now, to promote the Wii U, we’re launching commercials directed towards parents who have young children who don’t know much about the console. They are the target audience right now, and thay’s why sometimes the commercials can seem a bit childish.

Games like Super Mario Maker had two commercials, one for kids and one for adults. This was done so that the adults could be appealed by the nostalgia, and the kids would be attracted to the use of GamePad and other novel elements.

In Splatoon’s case, we used a song for the commerical. The commercial’s design made it look like the game was only for kids.

For situations like these, to attract adults, we bring the game to public spaces so the general public can get to know the game and play it.”

Thanks, Rogue Master XenoRidley X3

Source / Via

 

43 comments

  1. “Xenoblade Chronicles X is an RPG, a game for RPG and Xenoblade fans. We didn’t do anything too big because the audience for the game already know it exists and is already attentive of its release.”
    I am sorry for you guys in the americas, looks like Nintendo prefers to milk the shit out of games like mario tennis: ultra smash and that animal crossing game.
    Really sucks, the wii u was supossed to bring back the hardcore gamers to Nintendo and they prefer to have children buying their consoles.

    1. i mean, they should advertise Xenoblade proplerly and show people the Wii U has games that adults or hardcore gamers can or may enjoy.

          1. Bayonetta 2 actually did very well, the game sold out very quickly in many retailers when it came out, last time I checked, the total sales were around of 700.000 copies, of course not a big number, but is relevant for the current Wii U’s base.

            I actually feel terribly sorry for The Wonderful 101, I love this game to death and it had miserable sells, the most original game I’ve ever played in so many time.

    2. Well, if they didn’t cater to the kids, they wouldn’t grow with Nintendo, and they wouldn’t become Nintendo fans, it’s kinda dumb to focus on just one side of your fanbase or not even try to make it grow, because you do realise kids are important right? most of the People who love Nintendo are the ones who grew up with it.

      1. Yup, kids are important. Nintendo HAS to show they have games for a wide range of audience, adults and kids.

      2. But Nintendo HAS been focusing too much on one demographic, and that’s children, and to a lesser extent, casuals.

        The hardcore supporters? The ones who have been with them since the NES/SNES/N64 days? We’re the ones asking for F-Zero, a real Metroid game, a Super Mario 64-esque Mario game, revivals of old games and series like Ice Climber, and an official release of Mother 3 outside of Japan. And we keep getting shafted and presented with crap like Federation Farce and we are beginning to lose our patience.

        1. Rogue Master XenoRidley X3 ~*Proud Owner of the great PS4 & the great n3DS! Oh & I guess the dying mediocre Wii U is okay, too!*~ says:

          No. NoA would rather please the SJWs that won’t even buy their fucking games rather than pleasing their actual consumers. Such an ass backwards mentality for a fucking business to be taking!

        2. Protip, if you want to punish Nintendo for they not giving what you want, stop buying their stuff. You only hurts a company efficiently when you don’t give your money to them.

          For example, I don’t buy amiibos because the reality of my country does not allow me to buy a plastic doll to bring it to life in Smash Bros., and Nintendo is being dumb in not realizing that people are buying amiibo for collecting and not for in game uses, look at that Animal Crossing party game, it’s a miserable failure mostly because of the mandatory amiibo usage.

          1. That’s very good advice. That’s what me, a couple co-workers and my family have done. Collectively, we’ve spent a couple grand, easy on our new, non-nintendo system. Nintendo doesn’t feel it yet maybe, but they will. We can’t be the only ones.

            1. You’re already making enough, that’s the important. It’s not like, at some point on your life, you were obliged to buy only Nintendo systems. I’m happy with my Wii U, while recognizing that it’s a niche console, I play games on it everyday, I got a bunch of games and I’m having fun, that’s what matters to me.

      3. You must be a kid then. Adults remember Nintendo Catered to both. What is the fucking point in having them grow with Nintendo? To become the next gen of neglected, adult gamers?
        Brilliant

    3. And is this such a serious problem?

      I rather prefer Nintendo selling Wii U for children in order to increase the install base instead of persisting in the filthy hardcore market that failed Nintendo a long time ago. Making the Wii U a hardcore-oriented console is the major reason for its failure to begin with (besides bad branding, low powered hardware and questionable buisness decisions).

      By the way, the hardcore gamer that today is bashing Nintendo and buying the rival systems was the child that won a Super NES from the parents as a gift willing to play Super Mario World. I don’t see anything wrong in marketing game consoles for children (especially because children are buying (or winning from parents) PS4 or Xbox One, so there’s a competition there.

      1. Guess what Sherlock. If Nintendo doesn’t change their ways, the cycle of pissing off adult gamers will continue. And you know what? It starts at an earlier age.

        The people you’re bashing, ya dumb fuck, waited almost 20 years to get pissed. You’ll have 10-14 year olds doing it these days.

        Unless Nintendo fan IQ’s are sharply dropping, in which case, Nintendo’s evolution into something all together new will be expedited.

      2. Rogue Master XenoRidley X3 ~*Proud Owner of the great PS4 & the great n3DS! Oh & I guess the dying mediocre Wii U is okay, too!*~ says:

        Hardcore market failed Nintendo? Seriously!? You got that backwards. Nintendo failed them with persisting in chasing solely after casuals, children, & people that don’t even buy their products because they get offended by the littlest bit of skin. Nintendo needs to take some pointers from Disney, Sony, & Microsoft that knows how to please EVERYONE, not just little kids. Going after kids isn’t a bad thing. Not at all. Solely focusing on kids, on the other hand, IS a bad thing. It’s Nintendo’s, NintenD’OH! of ‘Murica in particular, biggest problem!

        1. Yes! Hardcore failed HARD to Nintendo! They released a bunch of products to praise this audience, why didn’t they are buying? Games like Ninja Gaiden and Assasins’ Creed were brought to Wii U in order to gather this audience Nintendo managed to attract through the initial E3 propaganda, they even announced exclusivities like Bayonetta 2 and Devil’s Third and great partnerships with Platinum Games and Tecmo Koei to produce stuff for the hardcore, I only see the current Nintendo fans and Wii U fans buying these games. So yeah, Nintendo made a lot for the hardcores in their hardcore console and didn’t recieved the return, that’s why Wii U is a commercial failure, the GameCube suffered from the exact same problem.

          If you pay attention, I’m not by any means freeing Nintendo from the fault, I’m just saying the direction they are following now is the safest one. Wii U NEVER appealed to the casuals despite how much Nintendo was trying. Now, telling that Sony and Microsoft knows to please everyone is nearly a joke, maybe Microsoft is doing this now, but Sony not even close, I strongly dislike the PS4 because it is a promise-based console, with the most interesting games being that stupid interactive movies (The Order traumatized me) and a bunch of remasters that are more expensive that implementing a very welcome backwards compatibility (I loved the PS3, I would buy a PS4 without looking back if it had such a divine function), for now, the only game I want to play on PS4 is Street Fighter V, but I can obtain this on the PC, in the Xbox One I want to play Sunset Overdrive, Killer Instinct, Rare Replay and Scalebound, AND I will have backwards compatibility, I will be able to play games from my brother’s Xbox 360.

          Nintendo don’t need to praise the hardcore, PC and other consoles already do this very well, Nintendo needs to go for a market that these platforms are used to ignore it, look at the Wii’s groundbreaking success.

  2. Rogue Master XenoRidley X3 ~*Proud Owner of the great PS4 & the great n3DS! Oh & I guess the dying mediocre Wii U is okay, too!*~ says:

    If NoA takes this same stance with marketing XCX, believe me, the bust slider will be the least of my concerns as this is far worse. When a title is as niche as Xenoblade Chronicles X, a big ass marketing campaign is exactly what you should be doing! Yeah! Fuck the removal of the bust slider as I’m not even pissed anymore about that, just disappointed! This is 100x worse!

    1. instead they are calling for parents and their kids, when we all know with a decent marketing, all the games with the tittle “Smash” (Mario Tennis) will sell. focus the market in games that really need it like Xenoblade.
      It made me laugh when they decided to focus their energy in super smash bros. Bayonetta 2 got nothing!. first thing to came to my mind: Where other companies proudly show their wide range of games, Nintendo (and some blinded fans) says “we have smash bros”.

      1. Rogue Master XenoRidley X3 ~*Proud Owner of the great PS4 & the great n3DS! Oh & I guess the dying mediocre Wii U is okay, too!*~ says:

        “T rated & M rated games for adults and hardcore gamers alike!? Oh fuck those games & gamers! Let’s hype up Splatoon & Mario Tennis: Ultra Smash instead! We must get more kids & casuals!” Like that?

  3. “Xenoblade Chronicles X is an RPG, a game for RPG and Xenoblade fans. We didn’t do anything too big because the audience for the game already know it exists and is already attentive of its release.”
    That’s BS. the game has dinosaur looking aliens and Giant Flying Robots that Turn into tanks. don’t even pretend the market for that isn’t even bigger. All it lacks it is showing, advertising. And please, inform me the pre existing audience that liked squid kids and 90′ “cool” and fresh culture at the same time. It didn’t exist you created it through marketing. \And so you can to Xenoblade Chronicles XFighting Dinosaurs innside flying robots has huge marketability.

  4. Calm down all of you, Nintendo games like Mario, Donkey Kong, Kirby, Captain are for kids and adults audiences both of them enjoy these kind of games, Nintendo is right removing adult material this kind of stuff should not be allowed in video games, this kind of entertainment should be nice and clean end of days it’s silly exploiting women’s bodies, developers should have shame showing disrespect to girl’s and women’s, Nintendo like to keep his games clean, want to do something like this go on watch a movie with this kind of nature.

    1. Never forget, Nintendo published Bayonetta 2 and the re-release of Bayonetta 1, two game with tons and tons of sexual innuendos and a strong female leadership as the main character which treats all these innuendos as jokes and angel-spanking sensuallity.

      I appreciate Nintendo’s efforts into the M-rated games (they advertised this game in the Playboy magazine, an ad in the Adult Swim block and even an event for 18+ players in the Nintendo World Store with a playmate cosplaying Bayonetta), but the sells makes pretty clear why Nintendo tries to appeal to safer audiences for the most of the time, Bayo 2 was actually successful and I love that game (but mostly because of Wonderful 101, my favorite game of this entire generation).

    2. At least when I comment, I’m not saying adults can’t enjoy Mario, Yoshi, Animal Crossing…because they do and that’s fine. But I’ll be damned if Nintendo forces us into a rainbow box when the best games for adults and kids were on Nintendo systems.

  5. “Right now, to promote the Wii U, we’re launching commercials directed towards parents who have young children who don’t know much about the console.” Uhh don’t you see thats the fucking problem? The system has been out for 3 years people know about it by now, they just dont want it, especially the kids cause they ARE CASUALS WHO WANT NOTHING BUT SMARTPHONE SHIT AND IPAD FILTH. Miyamoto himself said “We failed to get kids to get their parents to buy the system.” That was like a year ago, Miyamoto said Nintendo moved on and would no longer focus on kids exclusively, yet THATS EXACTLY WHAT THEY ARE DOING. The definition of insanity is doing the SAME THING OVER AND OVER AGAIN AND EXPECTING DIFFERENT RESULTS. Why is Miyamoto the only smart guy at Nintendo?

  6. I would think this is exactly the kind of game you’ll want to promote the living hell out of. I don’t buy the “those who want it, already knows it exists” bullshit. Anyone who games would find this game at least somewhat interesting. THIS IS GAME IS MASSIVE! IT’S ADVENTUROUS! And one of Nintendo’s best ‘not-so-kiddie’ games.

    Nintendo, you continue to disappoint me. Not even Wii U owners are happy that they have a Wii U anymore.

    1. Rogue Master XenoRidley X3 ~*Proud Owner of the great PS4 & the great n3DS! Oh & I guess the dying mediocre Wii U is okay, too!*~ says:

      *raises hand* Me since I bought a PS4, the limited edition Darth Vader PS4 might I add, last week. It came with Battlefront which sadly is just one big multiplayer game with no single player story/campaign mode. :/ That aside, the game is good for the most part because it still has an online & offline modes. Sadly, the offline is a bit lacking with the online having a bigger chunk of stuff. It’s pretty much like Splatoon… but with voice chat. So that’s a plus.

        1. Rogue Master XenoRidley X3 ~*Proud Owner of the great PS4 & the great n3DS! Oh & I guess the dying mediocre Wii U is okay, too!*~ says:

          Yep. I don’t let games slide for not giving a feature that is pretty much integral for so many gamers. But hey! I could go on about other things that Splatoon piss me off with. xP

          And yes. It’s the new Star Wars game… made by EA. :/

  7. I will say, to the point of the sheep making noise on this post, if you’re not satisfied with Nintendo… Like, You resent them, you really need to take that final step and buy a new game system. I just bought one a few weeks ago… And it’s just amazing. The angst for Nintendo having changed after the Wii-pocalypse, has been cut by at least 80%. I can say good things about Nintendo again because I’m getting my gaming fix else where, not to mention starting a few other hobbies I let slide.

    You won’t get shit for your WiiU, so just keep it, enjoy X. You’ll be one of the few gamers in the world to do that. Enjoy Zelda U, and then put your WiiU away for a while and enjoy a few 3rd party games on the new system you got.

    Unfortunately, it just doesn’t pay to be a Nintendo exclusive fan anymore…so stop torturing yourself. Trust me, it’s not worth it.

    Don’t get me wrong, I still bitch, but you get another system to get that gorgeous, online, social gaming fix, you’ll find you feel much better. ;D

    1. I just got a PS4 and I’m really enjoying Dragon Quest Heroes. I want to get more games though. What are some of these gorgeous, online, social games you’d recommend?

  8. “…the audience for the game already know it exists and is already attentive of its release…”

    So they expect NO new entries to the RPG market via this title.

    IDIOTS! Guess they don’t want to increase their own market share.

    1. Rogue Master XenoRidley X3 ~*Proud Owner of the great PS4 & the great n3DS! Oh & I guess the dying mediocre Wii U is okay, too!*~ says:

      I’m very worried the idiots at NintenD’OH! of ‘Murica are going to use the same bullshit excuse. Except they’ll come right out & call it a niche title. It wouldn’t be the first time they had a dumb reason for something.

  9. Splatoon is original and innovative is one of the best multiplayer game of 2015 and also best game this generation, star wars battle front is just a fps shooter and I ask myself how many more do we need these type of games, splatoon is a brand new game never seen before other games are just the same or sequels, So it’s new IP.

    I seriously do say Xenoblade Chronicles X is one of the best game of this year with massive world where you can do anywhere, It seems all rpg’s produce this year nothing good as this game and other is one of the best games of 2015 have to be and not fan boy Splatoon one of the most innovative, original ideas seen in a game, Super Mario maker creating own levels and then play them a lot of fun, Rodea has been over looked by many people a great ground to flying exploring while you fly very rewarding puzzles and mind blowing game by Yuji Naka and one of his greatest game has produced finally Xenoblade Chronicles X best game this holiday season of 2015.

    One we look at other platforms like PS4 and xboxone there great games are all sequels and still play the same like there previous games are just over hyped nothing special about them, I didn’t hardly didn’t buy any of PS4 exclusives or third party games.

    1. Rogue Master XenoRidley X3 ~*Proud Owner of the great PS4 & the great n3DS! Oh & I guess the dying mediocre Wii U is okay, too!*~ says:

      Wrong about Star Wars Battlefront. It’s simply a shooter game as you can switch between first person AND third person. So no, it’s not a FPS.

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