Data from Similar Web has provided some insight into just how popular Pokémon GO is right now. As of July 8th, Pokémon GO has been installed on 5.16 percent of all Android devices in the US. Over 60% of those who have downloaded it in the US are using it every single day. This means that approximately 3% of the entire US Android population are playing the game. Pokémon GO is roughly equal to Twitter in terms of active daily users. As of July 8th, the app is being used for an average of 43 minutes, 23 seconds a day. This is higher than Whatsapp, Instagram, Snapchat and even Facebook’s Messenger app.