It looks like we could see another Pokémon filled Christmas in retail, reminiscent of the last time the franchise dominated the market in 1999, following the success of the recently launched app Pokémon GO.
Market and consumer information website, GFK, has reported that sales for 3DS games and hardware have jumped up by over 100 percent following the Pokémon GO frenzy. Along with this, combined sales of Pokemon 3DS games in particular increased by 145 percent last week, and pre-orders for the upcoming Sun and Moon titles have been soaring, putting the titles into the top 10 pre-ordered games on Amazon far ahead of their release in November.
Alongside game and hardware sales, BioWorld Europe, a company that specialises in apparel, has also informed that it is creating new lines as its current Pokemon range is “flying out of the door”.
As per a quote on MCVUK’s website from a senior buyer for one of the UK’s biggest games outlets: “Although Pokémon Go will probably tail-off a bit, we do expect the franchise to be one of the most talked about this Christmas.”
Also from MCVUK, here’s the top selling Pokemon games for the week ending July 16th below:
1. Pokémon Alpha Sapphire – 148%
2. Pokémon Omega Ruby – 148%
3. Pokémon X – 238%
4. Pokémon Y – 188%
5. Pokémon Super Mystery Dungeon – 65%
These five games in total –148%
Pokémon Total – 145%
So, it looks like the Pokémon Company is enjoying some very impressive sales following the release of the app in collaboration with Niantic, bringing their longstanding franchise back into the spotlight.