EA CFO Blake Jorgensen is adamant that despite physical sales being a huge part of its total revenue, digital could soon overtake it. EA’s latest figures show that 25 percent of its full game sales came from downloads in the last fiscal year. Jorgensen believes this will rise to “closer to 30 percent” for the current fiscal year. However, he admits that there’s a number of factors at the moment that are prohibiting download sales from outpacing physical and that’s broadband speed, caps, and the need for a credit card. But he believes that full-game download figures for EA games could reach 50 percent over the next five years.
“Like in books, music, film, and TV, we see that the consumer will ultimately consume [games] digitally,” Jorgensen said.
“We’re careful to continue to work with our retail partners; they are very important in the mix, but we’re also ultimately trying to be where the consumer ultimately wants to consume the product.”
“Like everything else, the consumer is ultimately going to default to convenience,” he said. “If it’s a choice of getting in the car and driving to the store and the weather is bad outside, if you want to download it, I think you’ll see more people do that.”