The My Nintendo rewards service has been running for a while now and to be honest it hasn’t bowled over fans. IGN caught up with Nintendo of America president Reggie Fils-Aime to discuss the service specifically asking whether we would ever get physical rewards. Here’s his response:
“From the Nintendo of America standpoint, we have it as a priority to make My Nintendo much more meaningful moving forward,” he said. When asked if physical rewards might ever come to the program, Fils-Aime said “it could” before discussing a few of the challenges that come with doing something like that in the Americas.
“The challenge I would just share is, unlike Japan, which is a very concentrated market, I’ve got to create solutions that are going to work for Canada, that are going to work for Latin America,” he explained, noting that because it’s a “much more diverse marketplace… physical goods gets a little more challenging.” That isn’t to say Nintendo is ruling it out, though. “Could I envision unique physical goods as part of the program? Sure. But it really needs to work for all of our consumers, not just the consumers in the United States.”