Nintendo Switch

Ubisoft Explained How They Greenlight Ideas Like Mario + Rabbids Kingdom Battle

One of the many interviews to come out of E3 2017 is an interview that VentureBeat’s GamesBeat crew did with Yves Guillemot of Ubisoft. In it, he explained how Ubisoft will greenlight new games to be worked on, such as Mario + Rabbids Kingdom Battle. Here’s what Guillemot had to say:

GamesBeat: You have to greenlight a lot of these new games. How do you decide on something like Mario + Rabbids? Was there something about that idea as it was pitched to you that made you decide, “That’s the one we have to do?”

Guillemot: I have very talented managers. They already work on selecting between many ideas. When they come to me with their team and they have something, generally it’s in good shape. But for sure, I choose to do certain things and not others depending on how well it might sell, what it can do. What’s important is being surrounded by very talented people, though – in the studios, and also in the organization around those games, creating the mandate for new games.



  1. Why do people hate on the rabbids so much? I think they’re funny. I think the minions are funny too. It’s a stupid, slapstick kind of humor, like Spongebob or Ed, Edd, n’ Eddy typically are, but it’s absurd, and outrageous, and funny.

    1. The main reason is because at first, the Rabbids were part of the Rayman franchise, and as time went on, the Rabbids became their own standalone thing and dropped Rayman entirely from themselves as a franchise, and Rayman afterwards went dormant. So many people blame the Rabbids for the franchise’ dormancy until recent years.

  2. Must’ve been a good team if he chose that as the main reason behind the decision (besides money). I hope it does well. Random, unexpected nonsense like this that shouldn’t exist should exist more. It’s refreshing.

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