With the end of Disney Infinity, many predicted the end of the toys-to-life genre. However, Activision has told GamesIndustry that they’re still committed to the Skylanders franchise. The Skylanders started the craze that eventually led to the likes of Lego Dimensions and Amiibo, but they didn’t announce any new games during this year’s E3. Nevertheless, Activision’s CEO has emphasised their continued belief in the series. Check out the full interview here.
“A new market had been created with Skylanders. It was a way of making toys relevant to 21st century kids, who are interactive entertainment consumers in their DNA. And so, on one level, it wasn’t surprising to see that rush into the genre. But it certainly did create a more difficult macro environment. Skylanders… we’re still behind it. We have supported [last year’s game] Imaginators with expansion packs in the way that we didn’t with previous games. We have a great Skylanders TV series on Netflix. We have a mobile game in development that we are very excited about. And we are going to see what the right way is to continue to invest in it.
“What I know is that people love those characters and that world, there’s nothing broken about the franchise. It just became a little bit more different as a business proposition with all that competition. We shall see how it plays out.”