Nintendo

Activision Talks About The Future Of Skylanders and Toys-To-Life

With the end of Disney Infinity, many predicted the end of the toys-to-life genre. However, Activision has told GamesIndustry that they’re still committed to the Skylanders franchise. The Skylanders started the craze that eventually led to the likes of Lego Dimensions and Amiibo, but they didn’t announce any new games during this year’s E3. Nevertheless, Activision’s CEO has emphasised their continued belief in the series. Check out the full interview here.

“A new market had been created with Skylanders. It was a way of making toys relevant to 21st century kids, who are interactive entertainment consumers in their DNA. And so, on one level, it wasn’t surprising to see that rush into the genre. But it certainly did create a more difficult macro environment. Skylanders… we’re still behind it. We have supported [last year’s game] Imaginators with expansion packs in the way that we didn’t with previous games. We have a great Skylanders TV series on Netflix. We have a mobile game in development that we are very excited about. And we are going to see what the right way is to continue to invest in it.

“What I know is that people love those characters and that world, there’s nothing broken about the franchise. It just became a little bit more different as a business proposition with all that competition. We shall see how it plays out.”

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5 comments

  1. I think the best option for Activision to do is to start on the Spyro trilogy remakes, get Insomniac involved like they did with Naughty Dog for the N Sane Trilogy and make sure they’re faithful to the originals, I’d buy a Spyro Trilogy remake in a heartbeat

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    1. Wow, and I thought they were cheap here. Disney Infinity is on clearance but I haven’t seen any more figures that I’m interested in. I’d have bought a few in a heartbeat.

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