Adobe Digital has been tracking consumer spends over Black Friday and has been finding out what consumers have been purchasing. Interestingly, despite the lack of discounts, it’s the Nintendo Switch which was the most purchased product in the US.
Welcome to our holiday showcase. Try these numbers on for size: 4,500 retail websites, 55 million SKUs, and more than one trillion visits. Through Adobe Experience Cloud, we analyze billions of datapoints up-to-the-minute and deliver the most comprehensive and accurate retail insights in the industry. It’s our gift to you, to last the season and beyond.