A recent interview has been published by Variety who had the chance to talk with Nintendo of America president, Reggie Fils-Aime. Mr. Fils-Aime told the site that with regards to software attachment rates, the Nintendo Switch is performing at “historic levels” in the United States.
“…[I]n terms of traditional attach rate, the Nintendo Switch is performing at historic levels,” says Fils-Aime. “As we sit here today, ‘Legend of Zelda: Breath of the Wild,’ ‘Mario Kart 8 Deluxe,’ ‘Super Mario Odyssey,’ each one did attaching at better than 50%, meaning each of these games in the United States across the population of hardware consume one out of every two consumers that bought those games. And we’ve never seen 50% attach rates to begin with and seeing that across three different games coming up on to our second holiday is completely unheard of.”