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Sensor Tower: Mario Kart Tour is “Nintendo’s fastest mobile game launch in its history”

Sensor Tower is back, yet again, with more Nintendo mobile data. Mario Kart Tour has been available for a week, and it has now become “Nintendo’s fastest mobile game launch in its history”, thanks to 90,000,000 unique downloads. This far surpasses the 14,300,000 first week downloads that Animal Crossing: Pocket Camp received. Dr. Mario World only saw 3,600,000 first week downloads. 53,500,000, or 59.5%, of Mario Kart Tour’s first week downloads were on Android. 36,500,000 downloads were on iOS devices. As for regions, “the United States took pole position for number of downloads, racing to 13,200,000 or 14.7%. It was followed by Brazil with 10,700,000, or 11.8% and Mexico with 5,800,000, or 6.4%.

Mario Kart Tour has earned $12,700,000 in first week player spending, which is third place behind Super Mario Run’s $16,100,000 and Fire Emblem Heroes’ $28,200,000. However, Sensor Tower notes that “Super Mario Run features a paywall to access the full game, while Fire Emblem Heroes is completely free-to-play”. $9.600,000 of the game’s first week player spending total, or 75.5%, were from the App Store. Google Play users have spent $3,100,000, or 24.5%, on Mario Kart Tour. This means that Mario Kart Tour sees an average revenue per download of $0.26 on iOS and $0.06 on Android. Lastly, “the United States led the pack for revenue too, with users in the country spending nearly $5,800,000 or 45.4% of the total. Japan finished the week just behind with $4,000,000 in player spend, or 31.3%, while France came third with $752,000, or 6.4%”. You can see a chart of first week downloads down below.

 

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