Nintendo Switch

Nintendo wants to improve the Switch family’s profitability by “selling it for as long as possible”

Nintendo’s recent financial results briefing ended about two weeks ago, but Nintendo only just released the English translation of the Q&A segment earlier tonight. During the Q&A, Nintendo president Shuntaro Furukawa addressed the Switch family’s pricing, explaining that “we want to maintain the value of our products and sell them at their current price points for as long as possible, so we have no plans to reduce prices at this time. Because profitability can fluctuate depending on quantities produced in the future, we’re not estimating any specific decrease in cost. We want to improve profitability by increasing the number of units sold and selling the Nintendo Switch family of hardware for as long as possible”.

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11 comments

  1. For me the Switch is way overpriced , I almost bought one last week so I can play the new Pokemon on it , however 320 euro’s is allot compared to my PS4 Slim that was 190 euro’s only 2 months after its release.

    That said the games are very expensive aswell , I just rescently bought 2 Tomb Raider games for 14 euro’s total and 2 days ago I got God of War , Red Dead Redemption 2 and Ni No Kuni White Witch for 70 euro total. Mario for example still costs 60 euro’s and Nintendo games rarely get a price cut making them all overpriced.

    That said I usually end up with 5-10 games on a Nintendo console and 30-45 on any PS console and I only buy high quality games with high ratings. For the switch i’m only intrested in Mario , Breath of the Wild and the new Pokemon , thats 3 games after 2,5 years or so , two of them wich i already played (Mario , Zelda)

    I would totally buy a Nintendo again if the price was 200 or lower wich the console is worth in my eye’s considering specs.(not intrested in the handheld Switch lite) And the games should be allot cheaper. On other consoles you can buy high quality games for 5-15 euro’s these days if you wait long enough and the really high end titles like Witcher 3 and GTA are usually 30 euro’s max unless you want to wait many years for a better deal.

    One could argue that Nintendo games are worth the full price but those other games I mentiont are of the same standard and Quality , infact you can argue that Nintendo had higher quality games in the 90’s , definitly more franchises. These days they just keep remaking Mario / Kart / Smash , Pokemon , Zelda and thats pretty much it. The last solid entry in the Metroid Series got released in 2007 (12 freaking years ago) and most franchises that made Nintendo great in the 90’s are no longer used or they keep making the same 2d side scrolling versions just with better graphics.

    Liked by 3 people

    1. It’s been a good investment for me. If I count the price of the Switch and of just Mario and Zelda… It’s cost me $0.42 per hour of gameplay.

      Factoring in more of my games (it’s impossible to calculate all as there is no full gameplay log), it’s more like $0.15 per gameplay hour. Pretty affordable, if you ask me.

      Liked by 1 person

    2. I mean, as someone who’s hit the inverse scenario. Where I play games almost exclusively on my Switch, and one game a year on my playstation, one could argue every playstation exclusive in the modern age is the same slow paced, behind the shoulder action game. To the point where every game is just a variation of Uncharted.
      Yes I agree, games in general are a tad overpriced and Nintendo has a nagging tendency to assume their games are so special that they should never decrease in monetary value.
      However your big argument at the end there just strikes me as guy who isn’t willing to try other things they put out.
      Like Nintendo only puts out these 2D side scrollers, except Luigi’s Mansion, Arms, Animal Crossing, Fire Emblem, Smash Brothers, Astral Chain, Hyrule Warriors, Xenoblade Chronicles, Splatoon, Bayonetta, etc. I guess those don’t count?
      Obviously you don’t have to like or even try these games, but to try and make the point that they’re all just automatically definitively not as good as Nintendo games from the 90s just makes you sound close-minded, like someone basing their opinion off of nostalgia alone.
      A better argument to make is “It’s too expensive and don’t have much interest”, simple as that.

      Liked by 6 people

  2. The article title is kinda weird. Instead of selling for as long as possible (which is obvious) I think the message was more “not reducing the price for as long as possible”

    Liked by 2 people

  3. I remember during the early months of the Switch Nintendo said they planned for it to have a longer life cycle than previous consoles, around 10 years or so, so this is along those lines. You will probably see multiple variations of the Switch during that time, of differing power levels, some more powerful and some with reduced features similar to the Lite. After that amount of time there will be new technologies that can be incorporated into the next truly new console they release and perhaps they feel that with this idea there is nothing too interesting they can add with current technology that would justify a brand new console in the short term.

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  4. I guess Waluigi, Toad, Mona from Warioware, another Starfox rep, and another Mega Man rep won’t be playable in Smash any time soon. R.I.P.

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  5. If you want to sell it as long as possible them why dont yall release Pikmin 4, make a Starfox, Make a DK 3D, make a Zelda tittle that has dungeons, start immediately on Luigi’s Mansion 4. Put Gamecube games on the Eshope. Get in contact with Rare and Microsoft and make a Banjo-Threeie. Make Mario Kart 9. MAKE pokemon Snap, Make Pokemon Stadium, make Mario Super Strikers Make Mario Baseball. Make Splatoons 3 and 4 and 5 and 6.
    Make Pikmin 4, 5 ,6 7, and 8.
    Yet yall take 7 years to make a Sequel and talking about want to extend the Switch’s Family as long as possible.

    Make some damn sequels stop waiting 6 years. Duh.

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