Venture Beat and iSpot.tv have released their U.S TV advertising report from the video gaming sector during mid-June to mid-July 2020. The most heavily advertised game during this period is The Last of Us: Part II by Naughty Dog for PS4. Nintendo came in second for this period with a heavy emphasis on the recently released Paper Mario: The Origami King. Here’s what the two companies said: “Nintendo takes second place, having aired 14 spots over 1,800 times, which resulted in 186.2 million TV ad impressions. With over 50 million impressions, “Put the World Back in One Piece,” advertising Paper Mario: The Origami King, was Nintendo’s top commercial.”
Nintendo takes second place, having aired 14 spots over 1,800 times, which resulted in 186.2 million TV ad impressions. With over 50 million impressions, “Put the World Back in One Piece,” advertising Paper Mario: The Origami King, was Nintendo’s top commercial. Per usual, the gaming brand focused on reaching a family-friendly audience — three of the top shows by impressions were SpongeBob SquarePants, Bunk’d, and Big City Greens, while top networks included Disney Channel, Nick, and Cartoon Network.