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Ubisoft Gods & Monsters name change due to challenge from Monster Energy

Many people online wondered why Ubisoft changed the name of Gods & Monsters to the more generic sounding, Immortals Fenyx Rising. New documents have revealed that the name change was due to energy drinks firm Monster who filed an opposition to the trademark back in April 2020. Ubisoft seemingly didn’t decide to fully challenge the opposition and decided to roll with Immortals Fenyx Rising.

Opposition to a USPTO filing can essentially win the day because it’s too expensive to fight. The fact that Ubisoft is a publicly-traded company doesn’t change the fact that they don’t want to fight expensive fights, especially when there isn’t a real certainty of winning.

“Yes, I think they would have ultimately have defeated Monster Energy’s push for opposition, but at what cost? And at what time? And what level of marketing would have been affected?”

Hoeg Law’s, Richard Hoeg,

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12 comments

  1. I’ve seen others say the new name is more generic as well. And I just don’t understand how that is so. It went from a title that could be applied to hundreds of games, to one that that has the main characters name in it… I just don’t understand.

  2. “Many people online wondered why Ubisoft changed the name of Gods & Monsters to the more generic sounding, Immortals Fenyx Rising.”

    Honestly, I think it’s the other way around- Gods & Monsters sounds more generic than Immortals Fenyx Rising. It’s still an overall bizarre and, might I add, ludicrous situation.

      1. To me both sound like names for a generic mmorpg game that we used to get on a regular basis 15 years ago.

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