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Nintendo denies Bloomberg article claiming Nintendo Switch (OLED model) has higher profit margins

Bloomberg recently published a report stating that Nintendo will be benefiting from a higher profit margin for the upcoming Nintendo Switch (OLED model) which launches in October. Nintendo has taken to their Twitter account to deny the claims made by the news publication and to inform their investors and customers that the claim is incorrect. The Kyoto-based company also said that they have “no plans” to launch another Nintendo Switch model at this time. The Nintendo Switch (OLED Model) launches on 8th October worldwide.

A news report on July 15, 2021(JST) claimed that the profit margin of the Nintendo Switch (OLED Model) would increase compared to the Nintendo Switch. To ensure correct understanding among our investors and customers, we want to make clear that the claim is incorrect. We also want to clarify that we just announced that Nintendo Switch (OLED Model) will launch in October, 2021, and have no plans for launching any other model at this time.

12 thoughts on “Nintendo denies Bloomberg article claiming Nintendo Switch (OLED model) has higher profit margins”

  1. Before people try to way they are lying for damage control, that would be illegal and easily proven wrong. I mainly believe them as they are saying this purely so investors don’t buy stock on false information.

    1. Lying isn’t illegal. They have to be honest about their quarterly returns and during investor relations presentations but they don’t have to reveal the exact profit margins for each individual thing they sell. That would be ridiculous, especially since those things frequently fluctuate. They are easily proven to have lied just by looking at the going rate of OLED screens. It’s not really a big deal. Nintendo lies all the time. The existence of the OLED switch itself comes after dozens of lies from Nintendo saying ‘a new model of switch isn’t in development.’

  2. Some people like and some people hate, but the Oled sales will still sell great. Especially if they took 50 bucks off keeping the Switch console still No.1 based on rate. Once October comes I’ll need to buy a brand no rake.

  3. I’m just speculating here, but wasn’t Nintendo struggling for parts with the Switch? or some components are no longer in production ??? hence why we are getting this version.

    1. Because people who have no experience conducting business whatsoever tend to have a completely imagined and arbitrary picture in their head of how you’re “supposed” to sell things.

      In reality, its their game systems. They could sell them for $5000 a console if they wanted, and if someone, somewhere wanted to pay that price, how is that your concern?

  4. I mean… Skyward Sword HD is being released the year before BOTW2 releases.

    Might be less about Prime 4 release date and more about spacing apart port releases? Hmm… Out of curiosity, I’m going to pull some dates from the eshop.

    Mario Kart 8 Deluxe – 4/28/2017
    ~5 months
    Pokken Tournament Dx – 9/22/2017
    ~5 months
    Bayonetta 2 – 2/16/2018
    ~3 months
    Donkey Kong Tropical Freeze – 5/4/2018
    Hyrule Warriors DE – 5/18/2018
    ~2 months
    Captain Toad – 7/13/18
    ~3 months
    The World Ends With You – 10/12/2018
    ~3 months
    New Super Mario Bros U Dx – 1/11/2019
    ~12 months
    TMS#FE – 1/17/2020
    ~4 months
    Xenoblade Chronicles – 5/29/2020
    ~5 months
    Pikmin 3 Deluxe – 10/30/2020
    ~3-4 months
    Mario 3D World – 2/12/2021
    ~3 months
    Miitopia – 5/21/2021
    ~2 months
    Skyward Sword HD – 7/16/2021

    Eh… I don’t if that information tells us anything really. I’ll leave it up if anyone is curious though.

    But yeah… It could be worth pointing out Bayonetta 1+2 wasn’t saved for Bayo 3 and Pikmin 3 wasn’t saved for the alleged Pikmin 4.

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