Today, The Pokémon Company International and Macy’s, Inc. revealed a new balloon design featuring Pikachu and Eevee for the Macy’s Thanksgiving Day Parade. The balloon marks the first time Pikachu will be joined by another Pokémon in the skies of Manhattan since the franchise made its debut in the Macy’s Thanksgiving Day Parade in 2001. The new balloon features Pikachu and Eevee on a giant Poké Ball-inspired sled and dressed in cold-weather apparel to help fans and families welcome the holiday season.
“Pikachu and Eevee are the perfect ambassadors to represent the fun and joy of Pokémon in this new balloon debuting during the brand’s 25th anniversary year. Pikachu remains an icon of the brand, and its annual appearance in the Macy’s Parade has been delighting fans and families for decades. The introduction of Eevee, known for its unique Evolution abilities, is the perfect Pokémon friend to join Pikachu and represent the brand as we look to the future and all of the fun and adventures which are yet to come.”Colin Palmer, vice president of marketing for The Pokémon Company International
“The Pokémon balloon has become a mainstay of the Macy’s Thanksgiving Day Parade and one which fans and families look forward to year after year. As Pikachu prepares to brighten the Parade route for the 21st consecutive year, we’d like to welcome Eevee to the Macy’s Parade as we look forward to them both delighting viewers for many years to come.”Jordan Dabby, producer of the Macy’s Thanksgiving Day Parade.
Source: The Pokemon Company