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Doug Bowser says 2023 has been a “banner year for Nintendo in a lot of ways”

Mario as part of Nintendo Pictures

Nintendo president Doug Bowser recently chatted with The Olympian at this weekend’s Nintendo Live 2023. Mr. Bowser says that he believes that 2023 has been a banner year for the Kyoto-based company with the release of the highly popular The Super Mario Bros. Movie which was a joint project between Illumination and Nintendo, the critically acclaimed The Legend of Zelda: Tears of the Kingdom, and the launch of Super Nintendo World at Universal Hollywood. Here’/s what Mr.Bowser told the publication::

“We launched The Super Mario Bros. Movie, which very quickly became the second-largest box office grossing animated film of all time at $1.3 billion,” Bowser said. “We launched The Legend of Zelda: Tears of the Kingdom, which, 18 million units later after a very brief period of time, it’s one of our fastest launch titles ever, and then the event today. So it’s really this drumbeat of activities, entertainment-based activities where we’re trying to find ways to continue to introduce more and more people, not just players, but people to Nintendo IP… So that’s what we’re excited about.”

Bowser also spoke about the launch of Super Nintendo World at Universal Hollywood, which delivered an impressive 25% bump to Comcast’s Q1 earnings this year. “And if I think about folding [Nintendo Live] into the bigger strategy, this year has really been a very unique, and I dare say banner year for Nintendo in a lot of ways,” Bowser said.

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