US: Nielsen Study Finds Most Non-Gamers Aren’t Aware Of The Nintendo Switch

A new report produced by Nielsen and published by Polygon has revealed that a number of non-gamers aren't really aware of the Nintendo Switch. By contrast they are more familiar with the PlayStation 4 and Xbox One. However, both of these consoles have been on the market for a number of years, so it is … Continue reading US: Nielsen Study Finds Most Non-Gamers Aren’t Aware Of The Nintendo Switch

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Nielsen’s Game Rank Has Created A List Of The Most Anticipated Games For Holiday 2015

With the end of the year fast approaching, the consumer website Nielsen has compiled a list of the most anticipated games for this Holiday season across multiple platforms. The list is created by surveying more than 4,800 gamers aged 7 to 54 between August 24th, 2015 and September 19th, 2015. The titles that are included are games that … Continue reading Nielsen’s Game Rank Has Created A List Of The Most Anticipated Games For Holiday 2015

Nielsen Study Shows Wii U Owners Bought The Console For The Fun-Factor

A recent survey conducted by Nielsen takes a look at the reasoning behind peoples buying habits for the current generation of consoles. Those studied say that they purchased the PlayStation 4 for the higher resolution of games, while those who purchased an Xbox One bought it because they love the Xbox brand. Interestingly those who … Continue reading Nielsen Study Shows Wii U Owners Bought The Console For The Fun-Factor

Nielsen Says 10% Of Gamers Surveyed In US Want To Purchase Wii U

Respected analytic firm Nielsen has conducted a survey to find out which next generation consoles consumers are most interested in. The publication found that 30 percent of active gamers in the United States said they plan on purchasing Sony's PlayStation 4, 22 percent are shopping for the Xbox One and 10 percent are looking to pick … Continue reading Nielsen Says 10% Of Gamers Surveyed In US Want To Purchase Wii U

iPad And Wii U Most Wanted By Kids This Christmas In North America

A survey that's been conducted by statistics firm Nielsen shows that nearly half of the kids surveyed in North America want an iPad for Christmas. The most wanted console for kids aged six to twelve, and aged thirteen plus, is Nintendo's recently released Wii U console. Yes, the Wii U beat the Xbox 360 and … Continue reading iPad And Wii U Most Wanted By Kids This Christmas In North America

Nielsen: Holiday 2012’s Most Anticipated Console Games

Analytics firm Nielsen has posted consumers most anticipated console games this holiday season. You'll notice that Nintendo's forthcoming Wii U console is absent from the data, but the original Wii is included. Nielsen says that the results are determined by leveraging several key consumer metrics (including Awareness, Purchase Interest and others) into one overall score.

Nielsen Posts The Most Wanted 2012 Wii Games

Nielsen Media Research, an American firm that measures media audiences, including television, radio, and video games, has looked at which video games have the greatest consumer anticipation for 2012. Nielsen have looked at the PlayStation 3, Xbox 360 and the Wii. Consumer data was derived from online interviews of 4,823 male and female active gamers, according … Continue reading Nielsen Posts The Most Wanted 2012 Wii Games

Nintendo: Stats Firm Nielsen Compile The Top 20 Games To Watch For Holiday 2011

Nielsen, the company that provides clients the most complete understanding of what consumers watch and buy, has published their top twenty games to watch for holiday 2011. Amazingly they've omitted to include Super Mario 3D Land or Mario Kart 7 which you would expect to be huge sellers this holiday season. 1. Call of Duty: … Continue reading Nintendo: Stats Firm Nielsen Compile The Top 20 Games To Watch For Holiday 2011

Nintendo Wii: Wii Usage Is Second Only To Xbox 360

Consumer research group Nielsen have determined that Nintendo Wii usage is second only to Xbox 360. The Xbox 360 comes into its own amongst video gamers aged between 10-26, whilst those aged 27 and above also preferred to game on the 360. The Wii however fell respectably into second place for gamers aged between 10-26, … Continue reading Nintendo Wii: Wii Usage Is Second Only To Xbox 360