Nintendo designer Shigeru Miyamoto has explained to the Official Nintendo Magazine how the company approaches franchises. Miyamoto says that the internal teams tend to gravitate towards the bigger franchises such as Mario and Zelda. Miyamoto also had something to say about the beloved 1080° snowboarding series.
“There are franchises where you would want to put in time and the energy because if you don’t spend enough time and energy on it, it could impact the value of the franchise and the popularity of the franchise. Certainly, with something like Star Fox, we’ve released additional games in the series. I guess with our internal teams in particular, they tend to gravitate more towards bigger franchises… games like the Marios and Zeldas.”
“For us, it’s less about choosing which franchise we’re going to create and more about choosing what type of game style we want to create and what type of new experience we’re creating and that’s limited internally by the number of different teams who can create those ideas.”
“I guess we could have looked at different approaches with 1080 [1080° Snowboarding] on N64 and tried to find ways to extend that franchise or build it in a way so we could maintain that brand until now… but it’s always a difficult decision in terms of which ones to choose.”