A number of mobile heavyweights have given their opinion of Nintendo’s recently announced transition to the mobile business. The majority of them embrace the fact that Nintendo has made the jump and are eager to see how they fare when their first products hit the market later this year. Here’s some notable figures in the industry talking about Nintendo entering the mobile market.
Kristian Segerstrale, COO, Super Evil Megacorp: “It’s great to see that more core game developers are taking mass market touch screens seriously as a primary gaming device. We’re all huge Nintendo fans and would love to see them do well on mobile! Having more AAA game developers enter the market is beneficial for both players and the industry as it raises the standards for quality. Nintendo has a huge opportunity to broaden their fan base, and also an enormous challenge in ensuring that their brand and in-game experience translates to mobile and tablets.”
Teemu Maki Patola, COO of Frogmind: “Nintendo has a lot of strong IPs that are likely to fit mobile gaming well. It also knows how to make good game design. And apparently has realised that strategically it needs to be involved in mobile gaming. DeNA has a lot of experience in making successful products on mobile and knows how to make well performing F2P games. It has a lot of data of analytics, F2P business intelligence etc. I think the partnership can save a few years of Nintendo’s time. This way Nintendo is not required to go through the F2P learning curve (in which it has been completely uninvolved) but can skip ahead relying on DeNA’s knowledge on the areas it lacks. To really work, the co-operation needs deep strategic partnership which they set with the ritual of buying each other’s stock making the success of the other a mutual interest for both.”
Jesse Divnich, VP of Product and Insights at Tilting Point: “The 25 percent jump in Nintendo’s stock sums up the overwhelmingly positive reaction from investors. Nintendo’s partnership with DeNA is Nintendo’s acceptance that mobile and tablet devices are a legitimate outlet for interactive entertainment. The partnership with DeNA allows Nintendo to take part in the explosive mobile sector without disrupting their core business. We’ve seen countless bankruptcies, over spending on studio or tech acquisitions, and outright blunders when large organizations try to pivot on their own. Nintendo made a smart move by accepting a path of least resistance to bring their IPs into other gaming verticals. “More importantly, this is a chance for Nintendo to take back a demographic they once dominated. More kids are getting iPad Minis for Christmas than a Nintendo handheld. We live in a world where more kids recognize Creeper from Minecraft over Mario.”
Kabam COO Kent Wakeford: “Nintendo’s move to mobile is another validation of the rapid acceleration of the mobile game market. The devices we carry in our pockets have the computing power of consoles. You play mobile games whenever you want, wherever you want, on your time and your terms. The companies offering consumer-favorite IP with AAA high fidelity console quality gameplay on mobile devices will be the winners. Kabam welcomes Nintendo to the battle for consumers’ hearts on mobile devices.”
Michael A. Hoyos, President, Space Rhino Games: “Nintendo has been lagging behind the rest of the industry for some years now. They’ve been relying mostly on the strength of their IP to see them through tough times; this wasn’t going to last very long, especially with their major hardware markets shrinking — which is also how their IP stays relevant. But one thing they do have is an uncanny ability to materialize jet packs during free falls. They did so when they came up with the Wii and their signature motion sensor controls, and I believe they are doing it again. The deal with DeNA is like a small guy jumping on another small guy’s shoulder to punch the big guys in the face. Not that DeNA and Nintendo are small, but the reality is they are no longer the leaders of their respective markets. The Nintendo/DeNA alliance is about to dominate mobile in a big way. From here to a year, we will all be saying, ‘Oh yeah, they’re back!'”
Samuel Coster, Co-Founder, Butterscotch Shenanigans: “This is huge for mobile games and for Nintendo — the sort of slumbering giant that’s yet to enter the mobile arena in a big way. We’re most curious to see how Nintendo works with the mobile market monetization structure: Will they reject the free-to-play schemes of the market and opt for a premium experience, or go full mobile and have us all paying for extra blue shells? It’s certain that Nintendo’s presence will be a boon to gamers, but it’s not clear exactly the effect (if any) it may have on the market itself.”
Michael Agustin, Chief Executive Officer, Weaver Labs: “Nintendo’s investment and partnership with DeNA gives Nintendo a way to satisfy investors and experiment in the mobile market — and it gives DeNA a way to move beyond Zynga’s fast-follow model into higher quality game design with household brands.”
Nancy Lu, Creator of Piiig Inc: “Nintendo will be another titan in the mobile game industry, along the lines of Supercell. With their established brand name and likely support from Apple, they won’t have issues getting visibility. The upsetting thing is that they will probably employ the same strategy of free-to-pay and cash in on virtual goods. For those of us who enjoyed playing Mario on consoles growing up, it will really change the way the game is played for the worse. I hope they carefully consider their monetization strategy so that they don’t frustrate their old fans. If they do it right, it could really pave the way for a new wave of console-to-mobile games.”
Dominic Hamelin-Blais, Creator of Bunnies’ Empire: “Considering the successful expertise of DeNA in freemium games, we could expect free-to-play games for the Nintendo IP. It would be interesting to see the collaboration between Nintendo’s high-quality standards and DeNA’s knowledge of monetization. Nintendo has never been afraid to innovate in the past. The mobile space is constantly changing and is very influenceable. We saw this with Flappy Bird, which introduced quick gameplay loops/sessions. Hundreds of successful games have followed this model. All eyes are on Nintendo and DeNA now. They could have a huge impact on the future of the mobile gaming space.”
Ahmed Bukhatir, Chief Executive Officer, Woweez: “I’ve been a Nintendo lover since 1985, and I always wished that there were other ways I could play their games. Knowing that Mario is now coming to my smartphone, I can’t begin to express my excitement. It seems likely that all the original Nintendo titles will be exclusive to the NX device unless Nintendo decides to open its titles to all other platforms, which will allow it to gain a stronger foothold into the mobile game industry. This is a great move, but it could also be dangerous because it’s a completely new venture for Nintendo. However, considering that most of the big game development companies are getting into mobile, so should Nintendo. Imagine playing Zelda on a smartphone? Now that’s a dream come true.”
-András Velvárt, CEO, SongArc Kft: “It will be interesting to see them enter one of the most competitive marketplaces in the gaming industry. Nintendo certainly has the IP and the experience to make a splash.”
Ben Cousins, CEO, The Outsiders, via Twitter: “Anyone want to predict which year Nintendo’s smartphone game business will be bigger than their home console business?”
Neil Young, Founder & CEO of N3TWORK, via Twitter: “Congrats to @DeNACorp on it’s alliance with Nintendo. Huge opportunity for both companies & exciting for fans of Nintendo’s amazing games.”
Rami Ismail, Vlambeer, via Twitter: “If Nintendo can go into the mobile market, all predictions about this industry are void. Only predictions after March 17th are now valid.”
Noice.
“The devices we carry in our pockets have the computing power of consoles.” Nope, nope, nope, nope, aaaaand… nope.
Other than that, I do like the rest of these comments.
Actually, they do
[citation needed]
Wii U: 1.2 ghz
Nexus 6: 2.7 ghz
Only a retard would think that simply Hz on a microprocessor means anything nowadays.
ARM and PPC, you could as well start comparing apples and oranges with your special education (emphasis on special).
You do realize the already started releasing games like bioshock (and not a spin off, the actual game) on phones, there’s a reason they can get close to $1000
Yeah, but it’s still far inferior of the console version.
Yeah, not really. Unless they mean OLD consoles.
my ipod has a nicer resolution than the 3ds, that’s for damn sure.
Im unsure how Michael A. Hoyos is president of anything, he states a couple obvious things and then a bunch of dribble. There are little kids that have a better grasp on reality.
Anyone can start a “mobile game company” and be the president, tsar or the fucking dictator of the said “company”. On this list I did not really spot anyone who matters.
I would never look at a mobile as primary… Everyone knows mobile gaming is secondary
Its not even secondary.
It is the crossword puzzle of our generation that you do on the john, or when you have absolutely nothing else to do.
Anyone seen Commander lately? Last I heard from him, he was rebooting. Guess I should go to Aether later today and see if he needs help logging back in or something. Maybe he meant to restart and accidentally shut-down. I do that sometimes. XD
See you guys later.
This song is dedicated to our dear commander.
your the comander
The commander shall return in due time
All of these “optimistic excitements” from these fools are fucking disgusting to read…I’m done.
A lot of people have smartphones, smartass, and although it will be a change to Nintendo they will expand their brand further and make more $, so teenagers will hype Nintendo IPS instead of Clash of Cans and 1010!
It’ll be interesting to see what games they actually release.
I’m talking about Nintendo’s definition and future of console business SMARTASS. Have you seen what happened to many games on mobile? They turn into cash grab scams for brain dead parents and children. Mobile is NOT gaming period and this is what’s gonna kill Nintendo in another 5-10 years when they dare try to follow what the rest of the shallow ass people do and buy there.
Thing is, though, Nintendo will never stop making games for their own hardware. I believe the move to start producing mobile games will bring a big influx of cash to the company, even if the mobile games are mediocre (which they probably will be). The easy cash will then allow Nintendo to make bolder moves in their consoles and console games, which will result in better games and hardware. At least that is what I’m hoping for. They have been doing this kind of schemes for a while now, with big cash-cow franchises such as Mario Party, SSB, Mario Kart, etc. allowing for more niche (and, in my humble opinion, better) titles to be produced and released, such as Metroid, F-Zero, Star Fox, Zelda, Pikmin and so on, even if they don’t make as much money for the company.
Yeah right. Give it 5-8 years, they’re gonna cave into the BS mobile market and then all of their games are gonna turn into nothing but more fucking runner/jumper cash cows with Microtransactions written all over their shit.
The narutard will never learn. His artycle on ED will bring laughs to all people and tears to the naruturd… he actually made some self racist comments on youtube.
i know maybe you don’t give a shit, but i leave you this one for the lulz:
http://es.tinypic.com/view.php?pic=2mnir5v&s=8#.VQyImY5j6_Y
I know. He’s a demented fuck asking for someone to shoot him in the streets. God I hope it happens; no regrets.
his most recent selfracist comments:
http://es.tinypic.com/view.php?pic=2lbidk2&s=8#.VQ2DiI5j6_Y
it’s funny how he says asians girls are fun on bed when we all know he is a virgin with rage, the only contact he has with asian girls is all the damn hentai he downloads.
lol Yup. That’s pretty much correct. What a fucking sad, pitiful loser.
and a last fact: shuhei yoshida comments under other alias, all his comments follow a same line: the need to treat other like they are in kindergarten, when someone insults the play station brand, etc. Just push his buttons and see.
we are thinking, when estoczero give us the last draft of the artycle on ED about obinna (if that happens, we do not know what happened to estoc since the past month) about adding him on the naruturd’s white knight list.
I hope the commander could see this, by the way that’s sad, nasty and gross.
I found it amusing how they all thought Nintendo would be bringing AAA quality games on mobile.
Actually, it’s gonna happen eventually.
Look at these devs who probable never played on a console in their lives, Those that say mobile is bigger than console don’t even mention or cite any reliable sources. Mobiles are not designed to be gaming devices, they’re primarily designed to be communication devices.
Doesn’t matter. Games like Flappy Bird made tons of money. Mobile gaming is in fact bigger. Whether you like it or not.
It’s only bigger because even a monkey could play mobile games.
Mobile gaming is not bigger, however the Mobile Market is. Mobile gaming is completely random. Think about this, Highschool football (American) has more teams than the NFL. They have more players and more games played every year. But does that mean that Highschool football is bigger than the NFL? Of course it doesn’t. Console gaming is bigger than Mobile gaming, even though there are technically more mobile customers. The mobile market is very unpredictable and unstable and could literally collapse at any moment. Console gaming is rock solid. Mobile gaming is highscool football, Console gaming is the NFL.
Heres another example. Set up two booths at the next E3. One booth is Angry Birds 7, and the other booth is The Witcher 3. Which booth do you think will get more attendance? I assure you The Witcher 3 would. Thats because console gaming is bigger than mobile gaming in popularity, and in overall hype. The fact that mobile gaming makes more money is irrelevant.
Thats completely irrelevant. E3 is about Consoles tho. Its not a mobile convention is it. Believe it or not, by next year MObile Gaming will be bigger than consoles and you’re a fool to think otherwise. Angry birds is a great example. Its reached 1.7 BILLION downloads and has 260+ million active users. Simple fact is… the majority of people consider a new smartphone over a console.
Of course most people consider a smart phone over a console. They are too seperate entities. You are comparing apples to oranges. Smart phone gaming is in the same market as internet shopping. The fact that angry birds had so many downloads is irrelevant and has nothing to do with the console gaming market. Using your logic the cereal market is bigger than console gaming. The sunglasses market is bigger than console gaming. You see where i’m going? Apples to Oranges. Gamers don’t play smart phone games. Casuals do. It’s a different market. And btw E3 is not about consoles. It’s about anything electronics. There is no rule saying you have to be a console, or work in relations with a console. If i’m not mistaken Angry birds Go was shown off at E3 and nobody gave a fuck.
They’re adding smartphone gaming to their arsenal, And not abandoning their established principles.
Honestly, even though I detest smartphone gaming, as long as it’s Nintendo, and as long as they keep making impressive hardware, I’m willing to broaden my reach.
If they are really going to use the major IPs to do Freeplay, they kind of abandoned at least some of their principals.
Free to Play, is the equivalent of telling someone to call a 900 number. And Smart Phone games in their best form are like Commodore 64 games you can’t hack the code on. Eitherway at some point the cost to make a game is going to be higher then what they can make and/or the trust of the consumer will get completely eroded and we will see another game crash. Heck we have seen it to some extend to for both consoles and smartphone developers, cause there is a running list of them that are no longer in business.
i don’t see why we can’t use a bluetooth controller with our androids and ios so we could potentially have full fledged Nintendo experiences on these other handhelds.
I think this is a GREAT idea. Nintendo should’ve done this a long time ago.
I disagree. I think Nintendo got backed into a corner with the semi-failure of the Wii U (I love my Wii U btw) and was forced to take drastic measure. If the Wii U was selling like the Ps4 I promise you they would not have jumped into the mobile market. This clearly happened just to keep investors happy..
Saying every mobile game is pay-to-play is like saying every spanish person likes burritos.
Most are. And the ones who aren’t are usually ports of games on other consoles.
What exactly does the last comment mean?
I’m suprised none of them are expressing of how scared they are. I can imagine at least one of them are shaking in their boots.
I think that they’re thinking that it could bring in more business for the Mobile Business in general. So in that case, more people coud try out their games as well…
They fucking should be. They don’t realise they are the noobs in the gaming world, not Nintendo. Sure the mobile market will be new for Nintendo but it wont take long until they know what to do. Then you can say good bye to many of these “game creators”. The big ones will stay, but the smaller ones wont be able to compete. Especially not those who just rip of Nintendo games to begin with. People will come for the “real deal”, not bad knock-offs.
Except the mobile market does not work that way. Quality experiences are not appreciated and mindless, addicting time wasters rule the market. It doesn’t help that 4/10 mobile games are trying to be console games with virtual controllers.
I guess this is the begining of the end for Nintendo. Everybody was starting to see them as the most casual company out there and it’s part of why the Wii U is selling so bad. Welp, now it’s done and official, most casual big video game and hardware company in the world.
Brace yourselves for tons of causal shit and for a new Wii era boys, ’cause this is what’s coming right atcha.
Uhmm… Nintendo has always gone after the casual market. What makes Nintendo so great is they always make games for their core aswell. They have never abandoned us and I seriously doubt they will start now.
can’t talk shit unless its true… “omg the world in gonna end in 2012!”… 2012 comes
All the computes died back in 2000, that is why PC ports of the games are crap.
No doubt Nintendo is making a big splash in the mobile market just for announcing this. A gaming giant entering the mobile space? One especially stubborn as Nintendo? I cannot predict any of their decisions and you know what, this is why I like it.
Let’s see what Nintendo has to bring. It will certainly be interesting. I just hope they do not look towards the F2P strategy though a smart business decision, I certainly wouldn’t enjoy that. Unless they offer a game something like Brave Frontier. I never once payed and I got many of the micro-transition goodies without needing to give up a single dime. That would be awesome!
I feel like not many people here make constructive decisions because they place their bias waayyy above their heads. Sometimes each of you guys need to think from a business perspective and null your feelings.
–RE POSTED FROM ANOTHER THREAD–
Well, I was reluctant to agree with this move Nintendo made. However, the more I think about it the more excited I get to play a Zelda or Mario game on my phone. I could never in a million years bring my 3ds to work, but my phone is always on my side.
And yes, from a business point of view it was clearly the smart move. But like I said above, I think the only reason they did it was because of lackluster Wii U sales and pressure from investors. If the Wii U was selling like the Ps4, no way in hell would Nintendo have done this..
MORON THERE NOT GOING THIRD PARTY OR PORTING CORE TITLES
THERE DOING WHAT APPLE DID WITH ITUNES BRINGINGBTHE MASSES TO THEE CORE DEVICES
YOU DYDES ARE FUCKING STUPID
What kind of useless job do you do if you have time playing games anyway? That argument is stupid. You play the 3DS/phone on the train, bus, at home, on trips. Not on your fucking job. I hope you get fired.
He said BRING not play. Learn to read. Do you really think he’s stupid enough to play games while working? He obviously has a dedicated time to play games. (Probably when he gets off work)
Coffee breaks, lunch…
You must have a horrible job if you cant sneak a little phone gaming in here and there. How long would it take to play a level of the original Mario? Two minutes? C’mon man, don’t be such a square, live a little.
@Deepsouth Lol, my replies were towards both the OP and the community on here. Not towards your comment but you make a good point nonetheless.
Yeah there’s this thing called a reply button. Maybe you should get know it because replying like this not only makes you look like a fucking retard but also makes your comment irrelevant. Just simple tips.
Am I not part of the community here? I was under the impression I was. Sometimes I reply to random people when their comments interest me. Your comment interested me so I replied to you even though I knew it was not directed at me..
LOL TE PRIMERY CONTROL DEVICE DUDES TALKING SHIT
NINTENDO DOESNOT SEE MULTI TOUCH SCREENS AS PRIMERY IT SEES THE CORE CONSOLE REAL CONTROLS AS PRIMERY THATS TE WHOLE POINT OF USING PHONES TABLETS TO ATTRACT PEOLE TO NINTENDOS CORE SYSTEMS
It would be sweet if Nintendo took over the gaming market… would love that… but to do so without making the Nintendo handheld hardware obsolete? That is the question that may have taken them so long to make this announcement
Nintendo had said that they will make a ground up games for mobile devices.
I believe this opinions are exactly the way I feel.
love the fifth one though.
Nintendo is doing it to make money, not because they want to. They hate the devices. As do most Nintendo fans and gamers in general.
I hope Nintendo wipes the floor with these guys and steals all their profits. I would love to see how happy they’d be after that.
Why is it that only Nancy Lu seems to share any concern about this venture? Yes, most of these comments are great and glorify the possibilities ahead for Nintendo but only a few merely hint at the probability of disappointment. Just give me my console games and I’ll sit back and wait for the mobile mysteries to unfurl.
I just wish I could be more excited about this. I mean, I’m happy for Nintendo. But the day I touch a smartphone or tablet (especially the games) is the day the world ends. So other than success as a business, this whole mobile gaming move Nintendo is making doesn’t affect me whatsoever. I just can’t believe there’s so many casual gamers out there. I mean, smartphone/tablet games are even more casual than the crapload of casual games that swarmed the Wii. I’d rather plat Ninjabread Man or Party Babyz.
What? You’ve never even touched a smartphone before? …GET OUT.
You need to upgrade to the 21st century! O_o
Honestly the only one of those I know from playing their games is Vlambeer…
from a business point of view it make sense but from a gamer point of view like myself I don’t feel it. Look at how nintendo F*** it up with the console game market. Amiibo is the last f** up and I have some doubt with nintendo managing both the mobile and console market as well as QoL. Something has to give in and I am afraid the home console segment will be the first to go. The worry thing is they bring their core IP on this market. It does not take a genius to know that after the succesor of the Wii U, the home console market will be in danger. Which should coincide with Myamoto-san’s retirement …. I maybe wrong but that how I see things.
He we go again can you please stop posting this crap we get it Nintendo games are coming to phones tablets nobody cares anymore please go back to putting news about games coming to wiiu and 3ds
When a shit ass game like Hearthstone gets Game of the Year at the shit ass VGAs it’s time for the hammer Bros throwdown. Jus sayin’.
why should Nintendo stop doing there own thing and cater to these new generation idiots if it sells well there won’t be a market for console games and handheld because there games will be on smart phones now I understand why commander is pissed they screwed us fans Nintendo games should only be played on Nintendo products now there trying to be like Microsoft and Sony and phone company’s do you people really want to play games you grew up with on crappy tablets and smart phones with no controller or buttons with crappy controls I hope this Nintendo phone tablet thing fails fuck the new generation
New generation idiots? Please. I’m sure there are some Nintendo fans just as old if not older than you that welcome the change.
Nintendo is a business and has to make money. They are not a charity who only caters to life long fans.
THIS!
Personal bias gets in the way of constructive decision making. As for me from my “gamer perspective” I don’t mind because it has no effect on their console business or handheld business. They will continue to make great games for their dedicate hardware and will use the mobile phones as a promotional stand for their IP’s. This is why I am fine but thing can change in the future but knowing how stubborn Nintendo is, I highly doubt they will focus solely on the mobile market in the future.