Whilst Nintendo have seen Wii sales fall for nine consecutive months in the United States, Nintendo of America president Reggie Fils-Aime remains completely confident that sales figures will be on the rebound throughout the Christmas period and beyond.
“Our read on the consumer is very strong. What we are seeing today is a strong momentum for hardware and software. Profitability in this industry is in software. The software peak in this industry should be this year and next year. I look at our performance and see it’s right on track with where we believed it would be.”
– Reggie Fils-Aime