Whilst the Nintendo Wii remains the best selling console of this generation it’s common knowledge that sales in recent times have been on the decline. Satoru Iwata has accepted this, and has issued a smaller target for the full year – only 20 million units compared to the previous 26 million forecast..
“Wii has stalled. We were unable to continually release strong software, and let the nice mood cool. We were unable to show a new game to become ‘the next thing.’ In the game market, once you’ve lost the momentum, it takes time to recover. With the price drop, sales returned to a certain level, but they just did not reach the level of last year around this time.”
- President and CEO of Nintendo, Satoru Iwata