Nintendo of America president Reggie Fils-Aime has told GTTV that the company wants to make the Nintendo 3DS eShop feel “new, fresh and different” to differentiate it from the PlayStation Store and Apple’s App Store.
“As you know, Nintendo never loves to do what people have already done. Yes, we will have a Nintendo E-Shop. We will have digital content, we will have a range of different applications, but we’ll do it with a Nintendo touch.”
“We’ll bring smiles to the face of consumers and we’re going to do it in a way that, from a consumer perspective, feels new, fresh and different.”
– Reggie Fils-Aime, Nintendo of America president

That’s the way I like it. Nintendo’s touch.
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With all thats been said about the 3DS, I think Nintendo will prove everyone wrong once again. They know portable gaming like they know how to breathe.