According to mobile analytics firm Flurry Google’s Android and Apple’s iOS have significantly chipped away at Nintendo’s market share.
Flurry have stated that game sales on both Android and iOS flourished between 2009 and 2010 whilst sales for Nintendo’s handheld have ‘shrunk’ leading Flurry to refer to the Nintendo DS and Nintendo 3DS as Mario’s “burning platform.”
“It’s clear that prolific installed base gains by Apple and Android devices, low priced games (including a very robust free-to-play model enabled by in-app purchases) and seamless digital distribution to games on devices so near to consumers 24-hours-a-day, is driving potent industry-disruption.”
“Over 2011, we expect to see continued and significant smart-device game growth fueled by the recent launch of iPad 2, iPhone coming into distribution on Verizon, the expected release of iPhone 5, a relentless expansion of Android devices by leading OEMs across all major U.S. carriers, and Google’s enablement of in-app purchase billing, a proven key driver in iOS game revenue,” Flurry said. “Mario may indeed be standing on a burning platform.”