Nintendo UK’s marketing manager Rob Lowe has told online gaming publication Eurogamer that the company has had a major rethink on how it deals with third party development studios. Nintendo are also relying on third part developers to make good use of the Wii U’s unique controller, thus enabling them to make exclusive games for Nintendo’s forthcoming console.
“It’s absolutely fundamental to the success of Wii U to have better third party support than we’ve had in the past for our previous consoles. I think Mr. Iwata totally recognises that. And even at a local level we’re doing everything we can to support third parties much more than we have done in the past. It goes all the way through the company, from Nintendo Japan, to Nintendo Europe, to Nintendo UK.”
“[We’re looking to] invest in a much bigger way in third party partners because there are certain types of games that we’re just not specialists at”.
“However, the way that the controller has to make you think and make the developers think will hopefully mean that titles that are ported over will hopefully have individual features that aren’t on the other systems.”
“I think with EA in particular we recognise that we’ve had a very rocky relationship in terms of products and quality of their products on our systems. Sometimes its been great, sometimes they’ve done bespoke stuff for us and sometimes they’ve very much focused on the other consoles. I think with this brave new dawn with EA its great for us and it was fantastic to see a few slides with all of their key properties coming out, and I think that will be across both 3DS and Wii U as well.”
– Rob Lowe, Nintendo UK