EA has taken rather an aggressive stance when it comes to promoting their games these days with EA corporate communications man Jeff Brown really taking the fight to Activision. Brown firmly believes that Activision’s immensely popular Call of Duty franchise will be dead in two to three years time, which presumably means Battlefield will roam free.
“Welcome to the big leagues Eric — I know you’re new in the job but someone should have told you this is a competitive industry.
“You’ve got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you’ll be out of the category in 2-3 years. If you don’t believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk.”