James Honeywell, head of consumer marketing at Nintendo UK is hoping that the newly launched Wii U can replicate the Wii in terms of sales. Honeywell firmly believes that the UK Wii U launch will be just as strong as the North American launch, which took place on November 18th.
“The US has been a fantastic launch. Obviously that’s a much bigger market, and so they’ve got more stock, but we’re hoping for the same standard of success here in the UK.
“We’ve got a fantastic launch line-up, and we think it’ll be sold out in the first few days, if not the first few hours. But after that we’ve got really strong deliveries of follow-up stock.
“We hope to live up to the same kind of success with the Wii. As you can see, people are really excited about it. Time will tell.”