In an interview with Time, Nintendo designer Shigeru Miyamoto was asked whether he is more inclined to develop a new IP or alter an existing work. Miyamoto explained that whenever he begins working on a new video game, he always starts with creating brand-new gameplay. If Nintendo has existing characters that are best suited to that gameplay, according to Miyamoto, it makes more sense to include them in new games, so that fans of the company can play new Nintendo games with recognizable characters.
With series like Pikmin and others like Nintendogs or Steel Diver you’ve been at the forefront of new IP for Nintendo. That said, most of your games involve taking existing IP and retooling it for new gameplay ideas. Are you more inclined these days to want to develop new IP, or to retool existing material?
Miyamoto: Whenever I start working on something I always start with creating new gameplay. After that gameplay becomes more concrete, we look at which character is best suited to the gameplay. So I guess from my standpoint, the ideal situation would be that we’re creating an experience that’s so new and so unique that we can present it to consumers with a new character or IP in a way that would be easiest for them to really understand the concept and enjoy the gameplay. But it may also be that in some of those cases it makes more sense for it to involve some of the characters that are more familiar to our fans.