In a recent conference call regarding their Q1 earnings for 2013, Activision has stated that they will be exclusively investing in large franchises from now on. They will be avoiding new franchise endeavors entirely, unless they see a way for those new franchises to render excellent profits.
“But I would say, when we look at new investments, we aren’t looking to do new investments unless they provide the kind of — same kind of scale and investment return that we have in our existing businesses.”
Furthermore, development time on these new titles will be truncated, allowing Activision to push out content at a much higher rate. It was also reiterated that the Wii U is to blame for the lack of sales in the Skylanders franchise. The Wii apparently also had “weaknesses” in regards to the franchise, despite its large installed base.
“Obviously, a growing installed base of family friendly consoles would be a benefit. And console prices and sales are one of the risks and one of the issues that we articulated for the fourth quarter. That said, we’ve done well despite weaknesses for both the Wii and the Wii U and seeing the Wii U take off would be great, but remains to be seen.”