Nintendo

Spin The Bottle To Reward Early Adopters With Unique Pricing Approach On Wii U

spin the bottleBeing an early adopter of software can be a little frustrating at times – especially when a sale hits the Nintendo eShop – but Spin the Bottle developers are looking to reward those who support them by using a unique pricing approach. In an interview with KnapNok’s Creative Director Lau Korsgaard published on Nintendo Life, he speaks about the direction the Wii U party game will take:

“We are planning to use something different than other eShop games. We will release cheap-ish but increase the price of the game as we develop more content. If you buy early you will get all future updates for free. Our plan is to release two more updates in 2013 – each time raising the price a bit. We want reward the early adopters of the Wii U while still being able to earn money on the long run.”

Korsgaard says their strategy is inspired by indie PC games such as Minecraft, saying they will launch the title around €7/$9, and then add more content in each sequential update, while also warning early adopters that an update is on its way to encourage consumers to buy at a lower price. He later told Eurogamer that when he presented the sales strategy to Nintendo, they were originally confused:

“Originally when we presented the idea to Nintendo they were a bit puzzled.They do have some guidelines about how much you can reduce your price post launch, but nothing about raising the price, so I took that as a yes. Since then we have talked about it a few times and they are supportive of the strategy. Nintendo has been really flexible to work with in this sense. We have control of everything, and all they provide is good advice.”

Although there has been no official announcement for when Spin the Bottle will come to the Wii U, Korsgaard says a release date should be around early July. What do you think of this sales strategy and should it be adopted for more Wii U games? Let us know in the comments below.

18 comments

      1. I think its really cool to get options like this, as long as the original game is complete, and not feel “Cut”… Otherwise I support this fully.

  1. I think it is a good idea. You are buying a small game, and taking a risk that it will ever get any upgrades. This is much easier to do if the game is initially cheaper. Lower price means I am paying for just what I am getting. Later on when the game is actually worth more, late adopters pay for the knowledge that the game is much more complete.

  2. Seems like a good business strategy, but they want to be very smart about implementing it. Certainly you don’t want to puzzle consumers more with a game called “spin the bottle”.

  3. Who has seen the videos of this on nintendo’s YouTube channel? They are kind of strange…

  4. Interesting pricing scheme, would prefer this to the DLC model.

    Odd looking game though.

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