Nintendo UK marketing director Shelly Pearce has told MCV that the company has teamed up with the UK’s biggest supermarket Tesco to raise brand awareness. Nintendo UK has booked its own in-store space at Tesco and they plan to send a five page leaflet to 300,000 Tesco customers that bought a Wii, but have yet to buy another console. The company says that it will even give away vouchers offering money-off games.
“We haven’t had the sales we wanted on Wii U hardware. We haven’t had the software for most of this year. But we have some quite ambitious numbers, particularly with some of our biggest franchises coming.”
“Our monthly tracking shows that Wii remains the No.1 console for brand awareness. This offers us a massive opportunity to convert Wii owners to Wii U.”
“Interest is starting to grow but we know we have a lot of work to do.”
“There was a big misconception at launch about what Wii U is. And one of the big messages is that this is a new console and a new controller. There are many people out there that don’t know what this is.”