Satoru Iwata detailed a new “flexible price point” system for Nintendo’s loyal consumers in the corporate briefing earlier today. Based on the Nintendo Network ID account system, which allows users to purchase games for both the 3DS and Wii U, the firm will offer cheaper price points on games to those consumers who purchase more, providing they meet certain conditions.
However, Iwata stated that these conditions can be contributed to in other ways – such as inviting friends over – and would not rely solely on purchasing software. The CEO hopes to experiment with the Wii U first, but will work on the sales mechanism in the medium term.
“If we can offer flexible price points to consumers who meet certain conditions, we can create a situation where these consumers can enjoy our software at cheaper price points when they purchase more.
“Here, we do not need to limit the condition to the number of software titles they purchase. Inviting friends to start playing a particular software title is also an example of a possible condition. If we can achieve such a sales mechanism, we can expect to increase the number of players per title, and the players will play our games with more friends. This can help maintain the high usage ratio of a platform. When one platform maintains a high active use ratio, the software titles which run on it have a higher potential to be noticed by many, which leads to more people playing with more titles.
“When we see our overall consumers, they generally play two or three titles per year. We aim to establish a new sales mechanism that will be beneficial to both consumers and software creators by encouraging our consumers to play more titles and increasing a platform’s active use ratio without largely increasing our consumers’ expenditures.”