Digital purchasing has seem a massive boom over recent years with consumers opting to purchase their games direct from their console rather than purchasing them from stores, due to convenience. Nintendo of America president Reggie Fils-Aime says that the majority of software sales for Nintendo are physical copies especially for those game which have a large file size like Bayonetta 2. Interestingly, Fils-Aime pointed out that Super Smash Bros on the Nintendo 3DS had extremely high digital sales presumably due to its small file size. Here’s what Reggis Fils-Aime had to say.
“Retail still is the majority of the business for us. But what’s interesting is, game by game and at different points in time, you see a different consumer reaction. Smash Bros. for 3DS, consumers wanted that game immediately. They didn’t even want to spend the time to get in their car and drive to retail to get it, so our digital percent for that game is quite high — about 20 percent of the games sold here in the U.S. were digital, which is a pretty significant piece. Compare that to Bayonetta 2. That’s a huge game, and could take up a large part of the memory in the 32-gig Wii U. That’s a game with a digital percent on the lower side, today about 10 percent or so. Our mentality is, we want the consumer to have the choice based on what makes sense for you, what makes sense for the type of game it is.”