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Iwata Talks About The Power Of The Internet

We all know that the internet is a powerful medium for publishing news and getting content out there. Nintendo president Satoru Iwata agrees with this statement and points towards the announcement of The Legend of Zelda: Majora’s Mask 3D during the recent Nintendo Direct as evidence of this. As soon as it was announced Nintendo of America tweeted the announcement and had over 16,000 retweets within one day. That’s the power of the internet.

Iwata: The internet makes a variety of things transparent and allows information to be shared quickly. Therefore, in a way, you can no longer hand-wave stuff as you once could, but on the other hand it’s created a platform for a variety of interesting things.
I don’t think it’s more difficult now [to do business] with the internet around. In fact, for certain genres and demographics, the internet is better at spreading information for us than, say, TV is.
For example, we posted a Tweet [on the NCL account] saying that we were remaking The Legend of Zelda: Majora’s Mask and we had over 16,000 retweets within one day. Looking at those numbers, it’s hard to feel that the market is becoming more segmented.

Iwata: Indeed, we see the trend of, as the middle of the market disappears, the big hits only become bigger. For example, there’s been four 2 million sellers released on the 3DS [in Japan] in the last five months.
We checked and that’s never happened before in the Japanese game market. So, in the middle of people saying ‘packaged software doesn’t sell anymore’ and ‘dedicated game consoles are dead’, we have this happening.

Kawakami: Just this year, we had Frozen released in Japan and be a huge hit. People are saying no one goes to movie theaters any more and then we have one of the highest grossing movies ever recorded in Japan.

Iwata: It’s segmentation and over-concentration. This bipolarity is just a feature of the market in recent years.
The mega hits get bigger, so to speak.

28 thoughts on “Iwata Talks About The Power Of The Internet”

    1. After playing against my niece in Smash Bros. Wii U for just one night, I no longer care about playing anymore. She beats me every time, and I can’t figure out how? I lost interest. Fighting games definitely isn’t my specialty.

          1. Guess you never actually played Smash at a competitive level (or anything other than a super casual level) if you seriously think this.

  1. Power of the internet also allows for online multiplayer and cross game chat. It also allows unified accounts and cross platform buy. It also allows updates to add features to games that don’t have online mp, and also allows for many other things, but Iwata said “fuck you” to all of those things.

    Fuck you, Iwata.

    1. Typical Nintendo Fanboy

      butbutbut we don’t need those shiet!!!!!!!!!!!! we have traditional fun single player unlike the noobs call dooty playa Dorito asdfghjkl!!

  2. “power of the internet ” ???? i cant even connect my fucking wii u with the fucking LAN adater from nintendo with my network.. its retarded enough that the wii u hasnt a ethernet port..

    1. I’ve had my Wii U since launch and I have never had an internet connection problem. Not once. But anyways…

      It seems like this is something Iwata should have said two years ago. Region locking is hurting them more than they know. Releasing a game in Japan a year before they release it in the West is hurting them. Giving certain regions special collectors editions, and ignoring the heart beat of thier fanbase is hurting them…

      90% of the people that bought the original Majoras Mask lives in the U.S, yet we do not get the collectors edition? Thats like the New York Yankees saying “hey, we got ten thousand limited edition signed baseball’s by the Yankee players we are selling. But, if you live in New York I’m sorry they are not for sale to you.” It’s just fucking ridiculous. Nintendo needs a good slap in the face sometimes.

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