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DeNA Believes They Can Reach 100 Million Daily Active Users With Nintendo’s IP On Smart Devices

We all learned today that Nintendo has teamed up with DeNA to produce games for both smartphones and tablets. The company has apparently been in talks since 2010 discussing the subject, but it’s only now that Nintendo has felt ready to commit to the move which would see it expand its user base. DeNA West CEO Shintaro Asako is extremely confident about the move and believes that the company can reach 100 million daily active users with Nintendo’s lucrative IP.

“Internally, we had a lot of strategic meetings. The one big solution was always that there’s a giant IP holder in the market that hasn’t stepped into the smartphone environment. Really, the reason they were convinced that they wanted to work with us was that we were so determined to work with them that we have really been talking to them since 2010. Yes, we were talking to them for a long, long time. Finally, Nintendo became ready to do this. And we were ready the whole time.”

“Our approach was more about looking at their strengths, and then looking at our strengths, and when we get together we can do something bigger,” he continued. “Our initial discussions were around memberships and backend systems. Through this discussion we said that if we build this backend, we should obviously work on a game. And if we’re making a game, we should use Nintendo IPs.”

“One thing that we’re always thinking about is how can we build a structural advantage over other people. When you look at other successful companies, like King or Supercell, a lot of them are using one successful title and then using that game engine for other titles. I think the people out there see that as not really a strong structure to be successful for a long time,” he noted, adding that the competition hasn’t “really built a backend system [like Mobage] in the way we have done, and I think that’s the key part.”

“I’ve wanted to create something globally successful, not only for kids, but for mid-aged people and beyond,” Asako said. “The game should attract a huge range of people. We wanted to get a huge audience like Candy Crush – like 100 million users. We wanted to create something with that kind of DAU [daily active user] base. I think with the strong IPs [Nintendo has] and the strong game operation expertise we have, I don’t think we’re dreaming [about reaching] 100 million DAU.”

Nintendo is now a 10 percent shareholder in DeNA. So they have a lot to say,” he said. “Ten percent is actually pretty huge…they’re going to be the second-largest shareholder. It’s a big deal.”

118 thoughts on “DeNA Believes They Can Reach 100 Million Daily Active Users With Nintendo’s IP On Smart Devices”

  1. Now that Nintendo have taken the plunge, I hope this company they’re working with can do the job and do it properly. What’s the history on these guys?

    1. I love how most people here a year ago when first rumors started about this were like “Oooh, Nintendo would never go so low to start making Mobile games. They should stick to being a company for gamers.”, but now everyone is damage controlling, as expected, of course, but I just want to point that out. And people saying “oh, but they’ll still focus primarily on consoles.” Oh, yeah, but what if Nintendo’s next consoles don’t sell and their mobile games sell like crazy? My guess is that in a case such as that one, they’d go full on casual, or at least go 3rd party.

      1. My Wind Waker Is Bigger (I.A.B.A.B)

        I believe the investors pushed Nintendo to do it. If it wasn’t for them Nintendo will not have gone mobile at all.

      2. I still think this is a horrible move. Its so cheap and easy to play games on mobile (regardless of the suck-ness) why bother buying a portable or a console. Most of the people who won’t buy a console if they wouldn’t then, cause to most gamers Nintendo games are all the same. And trust me I get allot more people asking me aren’t mobile games the same than I do hear about people being confused about the Wii U being a Wii add on. They have put themselves in the position most 3rd parties are in when they make games on a Nintendo console.

        They have basically put themselves in a position to drastically change there market or die.

      3. Lol, it’s always been that way. I personally never ruled it out but got the impression that fans and the company did [at least somewhat.]
        There are too many advantages in that industry to simply ignore, even though the phone games aren’t quality, the audience can be targeted best with Nintendo and their casualness.

      1. I’m sorry to be the one to tell you this but after Nintendo anounced that they’ll working on mobile games , he put himself on self-destruct. But, dont worry he will forever be remembered in the N-nation for he has served it well.

  2. Considering how many smart phones there are out there, I can see this happing. Nintendo is going to make a lot of many which of course is good because it can fund big console games. Win, Win. I see nothing wrong with this.

    1. My Wind Waker Is Bigger (I.A.B.A.B)

      Judging by the ????? Mark name must retired form being the commander because Nintendo has gone mobile. I find that name so much better for you.

  3. My Wind Waker Is Bigger (I.A.B.A.B)

    Of course. If a shitty game like flappy bird can get a million will a Nintendo IP. Now the only way for them to not to get a million, is if they do something entirely stupid and make a lane ass app then no. The game has to be addictive, fun, less pricy for the stupid stamina shit. $99.99 for 3 hearts extra or etc is fucking stupid.

    1. My Wind Waker Is Bigger (I.A.B.A.B)

      He is. I just hope he’s coming back with some fucking sense and no human abomination crap or whatever he says.

        1. My Wind Waker Is Bigger (I.A.B.A.B)

          Lol I just hope he doesn’t come back worse than he was before. Judging from the video he posted I can’t guarantee that though. Looks like he might change his name to stylux or some damn metroid enemy.

          1. First of all, it’s Sylux, not Stylux. And the video was about the birth of Dark Samus. Metroid is also one of Nintendo’s core franchises and the only one that has such a developed story surrounding each title in the series next to Zelda (its story and leagues better than Zelda in my honest opinion).

            Secondly, Nintendo Commander jokes around with being a misogynist, which is something you see commonly expressed in people who role-play, and with that being said, he was role-playing as Quadraxis: a corrupted robotic lord that had complete control over the Ing Hive in Metroid Prime 2: Echoes and did it pretty well considering he really had no dialogue to go off of. This is just how he is for the purpose of the site, and the people who see that (like myself) actually find it pretty hilarious at times that his role-play shines.

            Lastly, people keep calling him a Nintendo fanboy, but he plays games on PC, and shares the similar interest of gaming on Wii U, Nintendo 3DS, and PC, like the majority of Nintendo fans do nowadays. He also clearly expresses his opinion when Nintendo makes a mistake, and people are always asking and waiting for him to comment now because of it on this site. He has an actual fanbase, which is quite rare to see, really, from a comment section of a blog.

            So, he’s a cool guy in my book. Heck, anyone with the mindset of gaming on Nintendo systems and PC and says that that is how they experience every game they want or type of game they want to play ‘DOES’ know what they’re talking about. Because I’d like to think that people of this video game generation who invested more than $1000 building their own PC and then also realize that Nintendo and indie developers share that common goal of having fun and recognize that by also buying Nintendo products and games as well as support indie games, Kickstarters for said games, etc., are the real, dedicated gamers you’ll find. Sony and Microsoft had great, unique games that made their platforms a worthy buy last gen, but it all fell apart this generation for them. The PS4 only sells because it has great marketing behind it, but you can’t polish a turd. Look up how many people on the Internet have been upset at the lack of games on PS4 and XB1. It’s why the PS3 and 360 are still being supported by devs…in 2015. People don’t want to upgrade because there are no quality exclusives on either platform that aren’t remakes or ports of already existing software.

            Those same people aren’t your PC Master Race elitists, they’re just ordinary people that are extremely passionate about gaming and are not biased towards what consoles they buy. I’m one of them. I owned every system in the sixth and seventh gens because I have a job to afford it. Being a gamer is an expensive hobby, and it’s not getting any cheaper.

            Point is, I’m tired of seeing people point fingers and call others fanboys on this site. We’re all gamers, but it is clear some people are more dedicated to gaming than others. If I saw a reason to own a PS4, Vita, or XB1, I would have one, but I don’t because I get everything that satisfies me as a gamer from the Wii U, 3DS, PC, and mobile devices this gen.

            1. My Wind Waker Is Bigger (I.A.B.A.B)

              Did you just really post a paragraph about another guys life. Yo commander ass if your reading this the guy above me is really huge fan of you and wants you to role play like a brainless idiot again. I don’t care what he does here or in his personal life. The guy can be really creative with comebacks but do I really care NO! I just like pushing the fuckers buttons. Your paragraph shows emotional support for the commander. Next time you decide to send a fucking paragraph to someone. Send it to the commander detailing how much you love his shenanigans. I don’t want to ever read some bullshit like this again. Thank you!

  4. Creating a game like Candy Crush or Flappy Bird is like winning the lottery. So all Nintendo has really done is bought up a bunch of lottery tickets. And all I can say is good luck, but you wont be receiving any of my support on this little endeavor.








  6. Only rich idiots own smartphones.
    I’m all for Nintendo spreading their roots, as long as this never (in any way, shape, or form) affects their home consoles.

      1. Possibly. But I still have no interest in smartphones. All I need is my cellphone, and it’s only to call people. They cram too much crap into phones these days. Things that’s not even needed.

  7. Not too far fetched we seen how successful recent Nintendo products gotten with 3DS remakes and Amiibo. They even exceeded Nintendo’s expectations. But this only could happen if they do it right, hopefully it’s not something cheap like an endless runner which Sonic and Mega Man are unfortunately stuck doing

  8. Fucking weak. They should start making games for Sony and Microsoft while they are at it. Wii U is the last Nintendo system I will ever own. Why buy a system when you can play watered down shit versions of console games on your phone. What a fucking joke! Fuck Nintendo.

        1. Dead serious. This is the end of Nintendo as we know it. They’re no longer “exclusive” and their console market business is now in jeopardy. Well you cheap and stupidly hypocrite motherfuckers finally won. Nintendo is gonna go 3rd party soon and then the market will start imploding on itself and I fucking quit gaming. No PS, no Nintendo, no fucking Mario ever again.

              1. The games aren’t going to be as good. They’ll most likely be cheap free to play and short little games anyways. It’s not like Nintendo is turning completely third party making games for X1 and XB1. It isn’t even an issue. This isn’t going to affect anything they’re doing with consoles or handhelds.

                  1. They’re just trying to reach a larger audience. I think it’s a great idea. I don’t see why you’re even worried about this. They aren’t going third party. They just said they had a new system in development. And technically, they’re games still are exclusive. Smartphones are only getting a taste. It’s not the real thing. You will never see anything like Zelda U on a tablet. Lmao.

                        1. No more exclusivity and mobile outreach will just alienate Nintendo’s console market focus in short run. In simplicity: Nintendo’s image is now officially fucked.

                              1. We’ll just have to see how it plays out. I’m not against the idea and I think it’s awesome. I can’t wait to download whatever they bring to snartphones. It’ll be pretty cool.

                                1. And there lies another problem. You people wanna say it’s a “fantastic idea” because you’re too cheap enough to buy THEIR consoles while calling it “weak” but then turn the fuck around and waste more money on a technically inferior hardware that serves garbage cash grabs on a stick that you people blindly rain money, like $20, over for 5 more minutes worth of BS play time/content extensions that’s gonna burn out in mere seconds.

                                  You people are just so UN-FUCKING-BELIEVABLY STUPID, I have to review it again and try to grasp on the fact of who AND what completely fucked your brains over lately to be such hypocrite fools when it comes to Nintendo games, console builds and quality.

                                  1. Too cheap to buy their consoles? I had a Wii U AND a 3DS and bought a decent amount of games for both of them. There’s a difference between being cheap and WASTING MONEY. Why would I continue to buy games for a platform I’m not happy with? I’m not stupid. I got rid of it and bought a platform that will actually be of use to me.

                                    1. Like what? A gimped PC box with nothing but last gen ports and BS hyped disappointments and scams in a disc? *cough* DESTINY! *cough* WATCHDOGS! *cough* EVERYTHING ELSE!

                                      1. The PS4 games that I got when I first got the system were
                                        -inFamous Second Son
                                        -Assassin’s Creed IV Black Flag
                                        -GTA V
                                        -The Last of Us Remastered
                                        I guarantee that you have played none of these. XD

                                        1. – Fun but short
                                          – Another one of Ubishit’s weak POS annual spam games and FUCK UBISOFT
                                          – GTA5 is fucking awesome but my PS3 version keeps fucking freezing
                                          – TLoU was good but should’ve been a movie than a video game and the “remastered” is all “next gen” hype BS

                                          1. inFamous Second Son isn’t short to me because I’m completing all the side missions. (For the trophies) Say what you will about AC4, but it’s still awesome. I haven’t gotten around to multiplayer in TLOU because I don’t really care about it. I just want to beat the story. I disagree. I think it’s just fine as a game. As for Destiny, I don’t know. Because I’m not really a fan of FPS. Everyone keeps recommending it to me including my own cousin so I’ll have to think about that one. I still don’t know about Watch Dogs… I’m not focused on those two games right now anyways. I’m currently considering The Witcher 3, Batman Arkham Knight, and Final Fantasy Type-0 HD.

                                            1. Don’t buy Destiny. Those recommending are pure inbred idiots who wants to drop full price for a half game paywall.

                                              And screw Watchdogs. You’re better off buying GTA5, A COMPLETE AND WORKING GAME (PS4 version) WITH ACTUAL LIFE AND HAND MELEE FUNCTION, instead.

                                              AC4..awesome? Please. I rather watch the entire series of Pirates of the Caribbean and play AC2 (best AC game and if I weren’t so royally pissed at Ubishit’s Nintendo backstabbing)

                                                    1. I can already guess it. “No third party” even though you hypocritically say it’s them who’s being lazy, manipulative and selfish on most consoles plus no “powerful hardware”, again, the other consoles are not promising, powerful or any different than the last ones including PC.

                                                      So yeah, I already know why you traded it in and quite frankly, those reasons are beyond fucking stupid with no weight on its warrant.

                                                        1. Even if I do, I so bet you’ll say the following: “Oh but Wii U doesn’t have 3rd party games that I wanted!” “Wii U Gamepad is so useless and forced” “Oh Wii U is so weak to run a fucking 360 port of Destiny (that’s also the same crap on PS4 with 20 second loading screen and a paywall for the rest of the game split at $140 later)” “Oh Nintendo has been pissing me off lately with undisclosed decisions without reasons”

                                                          Oh cry me a fucking bloody planet full of oceans because I’ve heard all of those stories before and none of them aren’t even as entertaining to hear.

                                                          1. I’m sure you have. But that’s not what I asked. Let’s just put it this way. I like Nintendo but I do not like some of the decisions they make. I did not like how they lost most of the major third party games for their system. I didn’t like how they didn’t bring the standard New 3DS to North America. And I don’t like how they made the Wii U have only 32GB. I could write you a book of things I don’t like that they did. But the point is that they made too many mistakes and I’ve decided that I’ve had enough. It’s just that simple. But that doesn’t mean I’ve stopped being a Nintendo fan. I still care about them and I’m very interested in the NX. I’m hoping that it fixes the mistakes they’ve made in the past and I will support them again. I still read over Nintendo news to see if they’re doing anything that might get my attention again. Because now that I have a PS4 and all my third party needs are out of the way, I may consider another Wii U in the future. But that’s no guarantee.

                                                            1. The 3rd rate Party bid is mostly THEIR own fault for turning into fucking lazy ass opportunists for which they also con the other two console fanbases with overhypes trash and shit on PC gamers with crappy ports just like Nintendo so it’s not entirely Nintendo’s doing since they also still make 360 games which uses the SAME FUCKING “POWER PC” AS WII U SO PORTING SHOULDN’T BE AN ISSUE IF THEY’RE THE FUCKING SAME THING!

                                                              The new standard 3DS not coming to the U.S. but everywhere else that sells both system types in the same market (Nintendo’s excuse for US is a complete opposite) DID piss me off to no end so we’re on the same page on that one.

                                                              The reason why Wii U used 32GB is because, as proven, the consumers of video games/multimedia still want and rely heavily on physical media and not yet ready for full digital distribution even though it’s more convenient. Look at how heavy PS4/X1 games are. They take up the entire 500GB drive (not counting their OS storage use to operate it on start) with just several games tops so bigger HDD wouldn’t matter much from Wii U’s 32GB Flash drive anyway. If PS4/X1 games were to be compressed in space like Nintendo games, then that would be a drawback for Wii U’s part. But for now, it’s not. Bigger storage is a must these days but you also have to be smart on managing that storage yourself like computers or the closet space at your house. I don’t see anybody complaining about 3DS or Vita (except those stupid OP Vita memory cards) not having any internal storage anyway so why start there? And do you also realize how cheap USB Storages are these days? You can find a 32GB (64GB if you’re lucky) around $15 in stores or online and sometimes there’s even 128GB in Best Buy that costs only $40 on periodic sales. Small drop of that and bam. Problem solved. One last thing, HDDs are not as volatile as Flash Storage or SSDs so PS4/X1 are in fact using primitive storage technology that has a higher chance of being permanently corrupted/damaged.

                                                              Whatever floats your boat dude, skip the Wii U for all I care because I’m giving mines to my folks to share now (mostly my little sister). But know this, PS4/3rd rate Party games is not gonna satisfy you for long. In fact, watch your step when it comes to them overhyping another dull ass game with “exciting/revolutionary” window dressing because it’s just gonna be another BS Watchdogs/Evolve/Destiny/COD/No Man’s Sky/The Crew con asking for full price for half of a BROKEN game filled with white lies and paywalls/DRM. Because of that, I lost complete interest for a PS4 and went to PS3 instead aside from not having to pay $50-60 for FREE ONLINE PLAY service that gets hacked every week (PSN). The ONLY GOOD “next gen” game coming is Arkham Knight but that’s it.

                                                              1. Batman Arkham Knight is the only game you’re interested in? There’s about four games alone within the next 2 months In thinking about getting!

                                                                  1. Bloodborne, Final Fantasy Type 0 HD, Mortal Kombat X, and I can’t believe I’m about to say this, but… Battlefield Hardline. XD I think it’s about time for me to try a FPS.

                                                                    1. IDK WTF is Bloodborne, yay another FF game *sarcasm*, Mortal Kombat..don’t need it. Smash Bros. 4 remember? Hardline seems okay, at least it’s not BF4 again but it’s just another damn FPS game and I’m tired of seeing too many of that milked shit.

                                                                      1. Do you not like Mortal Kombat? Smash Bros is fun but I love me some MK too. (Except for MK Armageddon. I hated that)

                                                                          1. Ah, I see. Well, my most anticipated game so far is The Witcher 3. I can’t wait! :D What’s your most anticipated game? :P

                                                                            1. Besides Arkham Knight (which I probably won’t get), nothing unless you count Xenoblade X and Zelda as “next gen” games because you gave up Wii U and even called it “weak” but rather spend money on that fucking exclusive-less Xbox One (dumbass name) that’s no powerful than my old iPhone 5.

                                                                              1. Zelda? Definitely. Xenoblade? I don’t know. Everyone else has been excited for it but I haven’t played the first one. So I’m not hyped for that. And yes I did give up my Wii U. Why do you keep bringing that up? Lmao.

                                                                                1. Because I don’t get you and everyone else’s fucking hypocrisy over Nintendo. You buy next gen games for “next gen” without even knowing WTF they offer to be “next gen”? All I see from them, as its ironically stupid to how they say Nintendo is “last gen”, is nothing BUT last gen ports. That’s it and the graphics don’t look any better or different which is why Nintendo is in no rush to put in the same specs as PS4 because there’s almost nothing new to offer besides weak ass PR hype for “powerful specs” which are not.

                                                                                  1. I already told you that Nintendo’s BS decisions and lack of third party games is what made me give up on the Wii U. Get over it. Not everyone has the same taste in video games. And sure, keep insulting the games just to make yourself feel better. Lmao.

                                                                                      1. What was that? Oh, sorry. I couldn’t you over all this FUN I’m having with GTA V on PS4. XD

                                                                                        1. Umm hello? PS3 GTA5 with FREE ONLINE PLAY. XP Looks like I win and if your only defense is FPS mode, don’t even bother. It’s merely an extra and the whole gaming market is plagued with too many FPSs. lol

                                                                                          1. Actually, you don’t. I got PS Plus. So I can play online. PS4 version supports up to 30 players online. PS4 version looks much better. And it has faster load times going to story mode. FPS mode. Exclusive content for returning players. And denser traffic. (More cars on screen) I win. XD

                                                                                            1. Dumbass, you can’t play online on PS4 for free. You have to fork up $50 a year for their shitty unprotected service so what’s the “you don’t” thing?

                                                                                              30 players online? I didn’t even notice how many are online in the PS3 version and I don’t care. Most of the players are pricks who just kill you on sight.

                                                                                              Faster loading times? How “fast” exactly?

                                                                                              Looks better? By resolution, not in game detail as much. How you forgotten that I mention about BS “remasters” only looking slightly prettier on “next gen” because the 3rd parties are pretty lazy to invent a more original and true next gen games?

                                                                                              FPS? Again, I couldn’t care less. It’s an extra I can live without.

                                                                                              Exclusive content for returning players? Like what? Mere $1 million bonus for online play which I can make easily from heists anyway?

                                                                                              Denser traffic? PS3’s traffic is already as dense because those cars are like everywhere on highways and streets during the day in public areas. lol

                                                                                              So, who wins again?

                                                                                              1. -I just said I have PS Plus. I know you can’t play for free. XD
                                                                                                -So true. I have to avoid some of those guys because they kill me for no freaking reason.
                                                                                                -It’s faster. That’s all I know.
                                                                                                -You clearly have no idea what you’re talking about. I have both the PS3 and PS4 version. There is a massive difference. I sat my car in one of the meadows and the grass looked extremely beautiful. Whereas there barely isn’t even any grass in those areas on the PS3 version. And the game looks gorgeous when it’s raining. You can see the reflections shining off the lights and everything. The rain just splashes everywhere on the PS3 version and there isn’t as much rain either.

                                                                                                1. – I CAN PLAY FOR FREE ON PS3 FOOL. lol
                                                                                                  – And that’s what pisses me off about the game
                                                                                                  – Care to elaborate again? How fast? Is it 15 seconds? A minute?
                                                                                                  – Like I said, only slightly prettier. And grass? That’s all the excuse you got on its “change”? lol Game look gorgeous in rain. That’s exactly what Ubishit said about Watchdogs (when at first it looked realistic and now it’s not even better than a GameCube game with rain effects like Metroid Prime)

                                                                                                  1. Hey. Look man. PS3 version is great. Ok? But it’s pretty obvious that the PS4 is much better. You don’t need to upgrade if you don’t want to and that’s fine. But it’s still by far the better version. Also, can I ask you for PSN ID? Lol.

                                                                                                    1. Never said PS3 is better dummy. lol I wanted the PS4 GTA5 port but I’m not getting the PS4 anymore since I lost interest and I’m not dropping $50 for a BS service with no security or even a firewall because Sony is dumb as fuck not to apply them.

                                                                                                      Also, why need my PSN? It’s not like we can play online anyway. PS4 has no PS3 compatibility and there’s no cross platform play between them so what’s the point?

                                                                                                      1. Mainly because I want to see your PS information (like trophies and games) :p Although I do have a PS4, I’ve got access to a PS3 too. I figured maybe I could join you in GTA V. Lol.

                                                                                                        1. Seriously? Just that? Trophies are a waste of time and as for my gaming history, why would that interest you? lol IDK.

                                                                                                          We can’t play together because of different systems and different game versions remember?

                                                                                                          1. Trophies aren’t a waste of time! They show how dedicated players are to their games. Like for example, inFamous Second Son is probably short to some people because they just blazed through it without caring. But I’m completing as many side missions as I can. I took out all of the enemies in one part of the district and I got a trophy for that. See, if it were you, you wouldn’t have that trophy. Lmao.

                                                                                                              1. You’ve been playing Nintendo games for too long so you’re used to not getting trophies. I understand. Lol.

                                                                                                                1. I get achievements could be something but ultimately, it’s just an excuse to keep playing the same tiring game and then when you earn it, who the fuck even cares about it in the end anyway? That’s the problem. Nobody cares.

                                                                                                                  1. I just told you already. Dedication. It shows how much some people actually care about their games. Like if someone has a high percentage on a certain game, you can assume they probably like that game. I think it’s awesome.

                                                                                                                          1. *sigh* I don’t know. You know what, Stranga? I think you and me are frienemies. You’re my friend and my rival. XD

                                                                                                                            1. Like Shadow the recolor Ripoff of Sonic. lol

                                                                                                                              Anyway, why you want my PSN? I don’t think it’s possible to play because PS3/4 games are not cross platform or connected.

                                                                                                                              1. Nevermind, I forgot you played GTA V. But still. You haven’t played the others. Lol.

                                                                                                                                1. You forgot I played The Last of Us. Good story but as a game, not really. Would’ve been better as a movie and the multiplayer is barebone forgettable in T-Minus 2 days.

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