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Nintendo President Says The Company Will Be Responsible When It Comes To Mobile Microtransactions

We all know that Nintendo has teamed up with DeNA to produce video games for smartphones and tablets which will be released on the marketplace later this year. Nintendo president Satoru Iwata says that the company will be responsible when it comes to microtransactions as they do not want to damage either the IP or the brand. Some games will supposedly be free with microtransactions and some will be available for a fixed price. Nintendo and DeNA will work out what works best and will devise their own strategy.

Will you pursue a premium strategy where you charge users up front for games? Or will you offer free-to-play and try to capitalize on in-app purchases?

I understand that, unlike the package model for dedicated game systems, the free-to-start type of business model is more widely adopted for games on smart devices, and the free-to-start model will naturally be an option for us to consider. On the other hand, even in the world of smart device apps, the business model continues to change. Accordingly, for each title, we will discuss with DeNA and decide the most appropriate payment method. So, specifically to your question, both can be options, and if a new Nintendo-like invention comes of it, then all the better.

On the other hand, Nintendo does not intend to choose payment methods that may hurt Nintendo’s brand image or our IP, which parents feel comfortable letting their children play with. Also, it’s even more important for us to consider how we can get as many people around the world as possible to play Nintendo smart device apps, rather than to consider which payment system will earn the most money.

24 thoughts on “Nintendo President Says The Company Will Be Responsible When It Comes To Mobile Microtransactions”

  1. I don’t like all this talk about Nintendo and microtransactions. That’s why I NEVER play games on my iPhone. They’re just scams.

  2. He said the same about dlc before…

    Now they’re the bearer of literally the worst form of dlc ever – on-disc and locked behind shitty overpriced kids toys!

  3. Pokemon Shuffle In App purchases are over-prized. One Jewel for $0.99 LOL
    I never pay for In App micro transaction, they just don’t have lasting value.

  4. Jesus fucking Christ just stick to making full games that you have to pay once to play. I’d rather drop $5 to play Pokemon shuffle without limits compared to being ganked to playing for 5-15 minutes at a time and being made to pay up to play beyond that.

  5. “Also, it’s even more important for us to consider how we can get as many people around the world as possible to play Nintendo smart device apps, rather than to consider which payment system will earn the most money.”

    This is why I like Iwata.

  6. Very respectable comment. Iwata is a politically minded. He should run for public office in Japan.

    That would be interesting.

  7. I hate all freemium “games” because they are scams, you PAY FOR YOUR TIME TO USE THEM, they are designed to force you to grind, be inconsistent and f you over to force you to spend money and they take away effort and features from real games. I’m very disappointed in and angry at Nintendo and will not be paying for any of their freemium titles and I’ll think twice about buying something non freemium from them and supporting a crappy greedy ignorant company who no longer cares about their loyal players and customers that they don’t deserve. I bought gates to infinity and smash bros 3ds before and I should have all the dungeons and characters and not have to pay anything extra. And no idiots, Pokemon rumble world is not reasonable because if you pay the “full price” you will still not have unlimited play. Its still a fucking freemium load of shit. Nintendo is turning “Gotta catch them all!” into “Gotta buy them all!” Fuck them. I thought they were better than this, but I guess not. Fellow gamers, please do not support Nintendo’s or any freemium titles. The best way to combat this bs is take the games for what they are and play them without spending money “because they’re free.” ;) but please don’t support any of them because if you do you are supporting their greed and will encourage them to push greedy and unbelievable shit onto everyone who likes video games. If you’re going to buy stuff from Nintendough now, buy and support a real Pokemon game where you are free to play for as long as you like and you can have a Pokemon with a whole body and not just a chibi head and that can actually do something.

  8. Pingback: Nintendo Going Mobile – Good Or Bad For Gaming? – DAGIGO

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