Nintendo’s Senior Marketing Manager for publisher and developer relations, Damon Baker, recently had the opportunity to sit down and talk with Game Informer about the rise of indie titles on Nintendo platforms. Baker explained that the Kyoto based company doesn’t get many exclusivity deals as they’re less reluctant to throw cash around than Sony or Microsoft. However, Baker says that independent developers benefit more from simultaneous releases rather than exclusivity deals.
“We’re not known for exclusive [indie games] in particular, and that’s because we’re not throwing around a lot of cash. We also don’t see a huge benefit to developers in driving exclusive deals with platforms and consoles. They need to do what’s right for them from a business perspective, and we want to help complement that and make sure that they’re making the most from the experience on our platforms. We very much encourage all of our development partners to release simultaneously across all platforms.”
“We’ve seen the data that proves that the developers are the ones that are going to benefit from that versus going with an exclusive arrangement. We’re certainly not going to frown upon those people that are bringing exclusive content over to us, because we will make the most of it and make sure they are doing a great job with it. I think that we have a strong focus on multiplatform content, and that’s because we do have a point of differentiation with our control schemes and what these developers can create in a unique environment.”