The CEO Shintaro Asako of DeNA West has spoken at length to A List Daily regarding the mobile video game industry. As you may expect, Asako believes that the forthcoming mobile titles from Nintendo will be a massive success with consumers once they are released. Asako points towards the number of Nintendo fans who purchase Nintendo consoles solely for Nintendo games who he believes will jump onboard Nintendo’s unique mobile video games.
“Hundreds of millions of people have bought Nintendo consoles. Those are people who decided to spend a minimum of $200 just to get access to Nintendo IP. That number is already twice as big as the Candy Crush total user base. Not only that, every single person buying Nintendo devices spends an average of about $100 per year on software. So I have no question that when Nintendo’s mobile games come out, at least 150 or 200 million people will try it. These people are super core Nintendo fans who used to spending $150 to $250 just to access the content. Let’s say only 10% end up playing, and then those users pay $3 a month, that’s still perhaps a $60 million dollar a month game.”